Master the Art of Selling Life Coaching with Email

business mindset business strategy messaging mastery
Life coach hands on desk writing email on laptop to sign 1:1 coaching clients

Oone of my favorite ways to create clients: selling with email. Email marketing is a powerful tool that can transform your coaching business, helping you connect with potential clients and build lasting relationships. In this blog post, I’ll discuss why email is so valuable, share insights from my own business, and offer practical steps to help you get started.


The Benefits of Email Marketing for Life Coaches

Many life coaches I speak to are not leveraging email to its full potential.

Email allows you to create a direct line to the people who would most benefit from your support. It’s a space where you can build the know-like-trust factor essential for turning subscribers into clients.

If you're not currently using email to grow your business, it's time to start.

If you have an email list that's gathering dust, now is the perfect time to revitalize it. Email marketing can play a crucial role in your client acquisition strategy, and I'm here to guide you through it. Listen to the full episode here [Episode 31: Selling 1:1 with email]

Here's what you can implement today: Ready to harness the power of email marketing? Start by building or revitalizing your email list today and watch your coaching business thrive.



Why Email Marketing is Essential for Creating Coaching Clients


All roads need to lead to clients. If your email marketing isn't contributing to your clients' journey to find you, get to know you, and ultimately work with you, then what’s the point? The primary reason to have an email list is to sell to your subscribers. Without this intention, your efforts might not yield the desired results.

In my own business, 40% of my clients came from email in the last 12 months. This shows how significant email can be when used effectively. Ask yourself if your email list contributes to 40% of your revenue. If not, it’s time to make some changes.

 Transform your email strategy to make it a major revenue driver for your business. Focus on creating valuable, client-centered content that builds trust and encourages action. For help with your messaging you will love Messaging Mastery



Creating an Effective Email Marketing Strategy for Coaches


When you approach your email marketing with real intention and the energy of connection, everything changes.

Your thoughts about email will shape your success with it.

If you're thinking:

  • "I don't know what to say,"
  • "I don't want to spam them,"
  • "Nobody's listening,"

these thoughts will hold you back.

Instead, view email as an opportunity to connect deeply with your audience. Focus on sending a weekly email that adds value and builds trust. Prioritize email because it can create clients and foster lasting relationships.

Embrace email marketing with a positive mindset and consistent effort. Begin by sending regular, value-packed emails to nurture your audience and convert subscribers into clients.


Final Thoughts on Email Marketing for Life Coaches


Email marketing is a powerful tool that can significantly impact your coaching business. By leveraging email, you can create a direct line to your potential clients, build trust, and ultimately drive more revenue. Remember, your email strategy should align with your overall business goals and contribute to your clients' journey.

Take the time to craft thoughtful, engaging emails that resonate with your audience. With the right mindset and approach, email marketing can become a key driver of your coaching business’s success.

Start your email marketing journey today. Whether you're building from scratch or revitalising an existing list, focus on creating meaningful connections with your audience through email.


Embrace the power of email marketing, and watch your coaching business grow. Your clients are waiting to hear from you, and your email list is the perfect way to reach them. Let’s make email a cornerstone of your business strategy.

Remember if you want help with that, then 1:1 is perfect for you, find out more here

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