Messaging Mastery
Messaging Mastery is for coaches who know they’re powerful, but are done letting unclear messaging dilute their sales.
FEATURED IN:
You already know your coaching is powerful.
But right now, sales and marketing looks like this:
You share content that's thoughtful, supportive, and insightful and people even like them, save them, and say “THIS!”… but you don't get consults or clients.
When you mention your offer, you keep it light or vague because you don’t want to sound pushy or overpromise a result you can't gaurantee.
You spend a lot of time perfecting your content (sometimes with AI support), but it ends up sounding like every other coach in your niche and you're fed-up by the time you actually post because you edited it 20 times.
You know your clients get awesome results, but translating sessions, breakthroughs, and wins into clear, compelling language still feels hard, awkward and unclear.
And yet, you're a great coach.
When clients do work with you, they love the experience.
But knowing how to coach is different from knowing how to sell.
You also know without a shadow of doubt that you're:
> not interested in cold DM's to make sales
> nowhere near ready to blow money on ads 'hoping' something sticks
> committed to making your coaching business work, so you can actually do what you love
> that you're a genuinely great coach who operates with integrity and get's your clients results, even if you don't have as many testimonials as you'd like yet.
It's time for your message to match your magic and call in clients that can't wait to work with you.
INTRODUCING
Message Mastery
A 5-week guided program.
Move through the fundamentals week by week, while you receive feedback and support as you apply the work in real time.
The Method that allowed me to:
💎 Leave my corporate career and build a location-independent coaching business, without relying on trends, ads, or a massive audience.
💎 Create dream clients clients from a small, intentional audience while spending less than 5 hours per week on content.
💎 Market and sell in a way that prepares clients for transformation before they ever enter my containers, so the work lands faster and deeper.
Selling doesn't have to be guessing game; even when life is hard, your business gets to feel like your creative outlet that reliably converts.
In The Next 5 weeks, You Will…
Market and sell consistently, on purpose.
No more waiting to feel inspired. No more posting without direction. You’ll know exactly what to say, why you’re saying it, and how it moves your audience closer to buying.
Have people tell you, “It feels like you’re in my head.”
Because your messaging is clear, specific, and speaks directly to the decision your best clients are already circling.
Create content that does the selling before the sales page or the consult.
So clients arrive primed, ready, and already trusting your leadership.
These are timeless messaging skills you’ll use whether it’s year one or year five of your coaching business.
This program is for You because you're...
Bored with the niche, pillar, bio and 'getting in your own way' drama when it comes to sharing your message.
Ready to market and SELL as powerfully and authentically as you coach, without sleazy sales tactics, false urgency or performance.
Never again want to question how to talk about the transformation you give your clients, or how to show up and SELL even when you don't feel motivated.
SO ready to speak from authority, service and certainty, with conviction AND courage, even when you're tired after a big day at work, without dulling your magic.
This is waiting for you...
You Can Master your Message using the Abundance Marketing Method
Learn exactly how to:
💙 Sell daily, without the sleaze, so you can finally create clients even if you only have 1 hour per day to work on your business around the 9to5 because making it work is a non-negotiable even if you feel new to this.
💙 Elevate your message to such a level of clarity, specificity and authenticity because you know that you're stepping into something great in your coaching business and it's asking you to be seen in your fullness.
💙 Have clients who are a dream to work with coming to your sales calls ready to work with you because your marketing's already doing the selling for you.
Messaging Mastery is not for coaches who are done hiding behind ‘nice content’ and ready to speak with authority, precision, and ownership that calls in your best clients.
You’ll learn how to take up space and stop being the best kept secret in coaching whether no matter how small or niche your audience size, platform or price.
Most coaches spend years circling these issues (perhaps you already have). Messaging Mastery solves this in five weeks.
Next round begins 3rd March 2026
Messaging Mastery
Pay In Full
$555 AUD
Messaging Mastery is about the words you write and speak, no matter the platform or context.
That being said, I currently write and deliver all my own content across the podcasting (Corporate to Coach), Meta (Facebook and Instagram) , Youtube, SEO, blog writing, website writing and keynotes. So I will be drawing from these platforms.
None the less, the teachings inside this program are timeless practices that transcend time and platform as they draw upon sales psychology and human behaviour so you can speak directly to the people who want your help in the most effective way while staying true to your weird, wonderful or nuanced magic that makes you uniquely you.
You'll get immediate access after purchase for 12 months.
On top of this, starting 3rd March there will be a community of other coaches, just like you, going through the modules, implementing and getting feedback for 5 weeks to support you to learn, and implement so this doesn't become another course that gathers dust.
Inside Messaging Mastery there are video and audio trainings, with workbooks for most of the modules.
My favourite question!
If you love this but recognise that you will benefit from offer creation, pricing, sales and building a full marketing and sales strategy to sell coaching, all around a busy life and 9to5 then 1:1 is perfect for you.
Working with me 1:1 includes access to Messaging Mastery as one of its foundational courses.
DM me on Instagram @coachingwithpamella to book your consult.
If you're posting frequently but not signing clients, or getting enquiries, then this starts with your messaging because you're already visible.
Messaging Mastery is the perfect place to upskill your fundamental approach to messaging no matter what you sell or how long you've been doing this.
> If you ever feel vague, 'coachy', unsure what to say especially when it comes to speaking about your offers and coaching.
> Hesitate to sell as much as you like for any reason.
> Don't know how to articulate why people should work with you over any other coach.
> Run out of ideas and sometimes feel overwhelmed by all the noise.
> Notice that your content doesn't reflect how powerful your coaching is.
> Want your content to convert and get less objections in your consults and sales conversations...
Messaging Mastery is for you.
Welcome, Coach,
I'm Pamella,
Self confessed writer, poet, romantic, spiritual corporate career woman turned digital nomad, life and business coach and mentor.
If you told me 6 years ago I would be giving up my near 6 fig London based corporate career to live bare foot by the beach in tropical North Queensland I would have told you to shut up and buy me another Jaeger. Now I don't even drink.
I swapped booze and snooze for cold showers and meditations. I got certified in 2020 as an ICF accredited coach and along the way I built this beautiful business with a lot of fear of enoughness, grieving my corporate identity and questioning myself. Despite the doubt, I found more and more coaches were asking me for guidance on how to make the transition and I finally became the mentor for coaches who wanted to break out of corporate.
Now I've stepped into my personal power and use what I've learned to help people just like you build their coaching business and become the coach their career wasn't expecting. Swapping teams for reels, and a safe corporate salary for the limitless land of entrepreneurship in an online world of contradictory advice and confusing paradigms.
Inside Messaging Mastery, I’ll show you how to call in Soul-Clients and share your message to the world without the hustle and grind that got you so far in your corporate career, because you know as well as I do, your soul's work plays by a different set of rules and you're ready to honour that.
Next round begins 3rd March 2026
Messaging Mastery
What you get:
• 12 Months access to Messaging Mastery (including course updates during this time)
• 5-week guided implementation container
• Immediate access on enrolment
• Weekly focus on core messaging fundamentals starting 3rd March
• Community space to share wins and get messaging feedback
• Prizes
Pay In Full
$555 AUD
A details person?
Me too.
Here's a complete breakdown of what's inside.
Module 1 - Messaging Fundamentals
Lesson 1
Become the Coach of Choice
Faking it till you make it may work in corporate, but to BE the coach that people consistently invest 4 figures on means stepping into your personal power. In this module, will:
Identify exactly why you were always meant to be a life coach.
Step into your personal power in how you think, feel and present yourself online.
Identify your legacy story that positions you as the natural coach of choice for your clients.
It's time to leave playing small at the door. Stepping into life coaching will require you to take up space and claim it. In this module you will do exactly that.
Lesson 2
Communicate your Offer
There's posting and hoping, then there's strategic messaging that supports your clients to buy coaching from you and positions you as the coach of choice. This module is two parts:
Part 1:
Exactly how to communicate your offer, so your clients know that your offer is exactly what they need
How to get clear on WHO your client is so you can finally drop the niche drama once and for all
Part 2:
The essential and simple content fundamentals that positions you as an expert, authority and creates trust in your audience to actually buy from you
How to address challenging and sensitive topics and approach your clients' struggles from leadership and with compassion
You’ll finish this module with clarity on what to prioritise in your messaging and how to create content that actually converts.
Lesson 3
Increase your Capacity
Selling at the frequency you need is a non-negotiable especially when your entire business exists online. In this module learn:
Exactly how to increase your capacity to show up and sell
Why this is a critical aspect of selling and serving
How to increase your capacity without burn out or overwhelm
You didn't start this business to create another version of your 9to5. You're here because you love Life Coaching and being of service, so it's important your marketing and selling feels that way too.
Lesson 4
The Buyers Journey
The secret to stopping sales from feeling sleazy is communicating the essential path potential clients take to buy from you. In this module, you’ll finally learn how:
Sell from the energy of service and what that looks on a practical level in your messaging.
How to create messaging that has clients telling YOU why you're the coach for them.
How to speak about so much more than just client pain points.
Creating ethical urgency that has nothing to do with you and everything to do with your client.
Create safety for your audience to connect and ultimately buy from you as the life coach of choice.
You’ll finish this module feeling READY to sell and to create content that supports that.
Lesson 5
Evidence with Client Results
Showcasing your client results is more than just sharing screenshots - especially when all you get is 'that was such a powerful session!'. In this module, you’ll learn:
Why showcasing client case studies is an essential part of the sales process
How to identify the actual transformation you've taken your clients through
3 different ways to showcase client transformations in your content
You’ll finish this module confident you can finally, proudly share the incredible work you're already doing with your clients.
Lesson 6
Symptom Specificity
Getting crystal clear on how to speak to your clients problems and desires is the switch from being an inspirational influencer to 'how do I work with you?!' content. In this course, you’ll learn:
How to shift from using 'coachy' speak (words like: 'self-love', 'abundance', and 'limiting beliefs') to language your clients will understand.
How to speak to your audience struggles in a way that leaves them better and ready to work with you.
You’ll finish this module with the clarity on how to actually help people without keeping them stuck, even before they pay you.
Module 2 - Messaging Mindset
Lesson 7
How to sell in any energy
You've learned by now waiting for motivation is fleeting, and inspiration often get's lost in the scroll. In this module, you’ll learn:
How to sell in any energy so you can maintain consistency
The key things to watch out for when selling and marketing
3 powerful hacks to prime yourself to be able to sell from abundance even when you're not getting clients
So that you can show up in any energy and still know your message is being reached by the right people and calling in your dream clients.
Lesson 8
The Story of You
The story of you is about learning how to tell your own hero's journey and own your story.
Write your own hero's journey
Understand and learn how to communicate this to your clients without oversharing
My personal take and reasons for sharing my pricing.
You'll finish this module feeling proud and excited to share your personal transformation as a leader.
Also in this module:
Lesson 9
The Energy you Sell From
Lesson 10
Put Yourself Out There
Lesson 13
Being an Agent of Change
Module 3 - Messaging Skillsets
Lesson 14
The Art of Story Telling
Story telling is a gift of humanity as old as time, it predates written record, and is how wisdom was passed from generation to generation.
Discover how to leverage simple yet timeless story telling techniques
Draw your audience in and help them feel even more connection with you.
You’ll finish this week with refinement on how to bring your messaging to life and through the power of story telling to create deeper connection before your clients ever pay you.
Lesson 15
Multi-Purposing
For as long as you have a business you will be marketing and selling. Inside this module you will learn how to:
Leverage your content in a multitude of ways across multiple mediums
Set yourself up for scalable marketing and messaging even when you don't have much time
You’ll finish this week with practical know-how to maximise your creation without overworking whilst preparing your business for sustainable scaling in the long term.
Lesson 16
Sources of Creation
The truth is you get to sell and market in ANY way you please. Here we will explore the unconventional, surprising and creative ways you can share your message with the people who need your medicine most. In this module, you’ll learn:
A core truth about messaging that not enough people are talking about
How to be completely and entirely YOU in your marketing without the fear of being misunderstood, judged or humiliated
Expansive ways to create clients that you may have never considered before
You’ll finish this module with a fresh perspective on what really matters when it comes to messaging that arguably blows everything else in this course out of the water. We'll break all the rules and have fun doing it.
Lesson 17
Pricing Transparency
The pros and cons on sharing your pricing publicly
How to decide what's best for you
My personal take and reasons for sharing my pricing.
This module was a FaQ from clients and became a bonus training that will help you feel confident about how to communicate the price of your services.
Also in this Module:
Lesson 18
Exclamation Marks
Lesson 19
Call to Action
Module 4 - Messaging Meditations
Meditation 1
Future Self Meditation
Meditation 2
Future Self Meditation
Next round begins 3rd March 2026
Messaging Mastery
What you get:
• 12 Months access to Messaging Mastery (including course updates during this time) • 5-week guided implementation container
• Immediate access on enrolment
• Weekly focus on core messaging fundamentals starting 3rd March
• Community space to share wins and get messaging feedback
• Prizes
Pay In Full
$555 AUD
Still not sure?
Start here.
Develop your Camera Confidence with the Free Visibility Series
It's time to elevate your on-camera presence and connect with your audience in a way that feels real and powerful.
Video is your chance to speak directly to the people who need to hear your message. And guess what? It doesn’t have to be perfect – just authentic.
Learn how to:
✅ Show up confidently on camera
✅ Build genuine connection (even through a screen)
✅ Elevate your energy, posture, and presence so people can go 'You're the coach for me!'
This Visibility Series is so much more than just about showing up on camera, it's who you become in the process.
Included 3 powerful trainings:
1. Show up Confidently on Camera
2. Candid Visibility 9 x Q&A
3. Visibility and Camera Confidence EFT
Check your inbox for Two-Factor Authentication to get the Visibility Series to your inbox.
© 2026 Coaching with Pamella
