Hello, welcome back to the podcast. So last week, I went into the start phase of building your coaching business. And today I'm going into the build phase. So this is episode two of a four part series.
And each of the four parts are start, build, grow and scale. I am so excited to dive into this episode with you because this is the sweet spot for me.
This is exactly the the space where coaches come and work with me because this is what I help my clients do.
I help them build and grow their coaching business. So these next two episodes, I really want you to lean in and to listen from the perspective of, if you're at the start phase of your business, these are the bits that you get to look forward to next.
If you are thinking about working with me, then really tune into this episode from the perspective of, Are you aligning with what I'm saying?
Are you aligning with my energy, my frequency, my vibe? Are you feeling that what I'm talking makes sense, that it feels doable, achievable, that it just feels like the natural next step for you?
And if you're already in this phase, already in the build phase, already at the grow phase, and you need to reconnect, recalibrate, really refocus on your business, maybe you've ghosted your business recently, let's be honest.
Maybe you've been in a bit of a lull maybe you've been there, tried that, done this, done that, and you need to really find a place that you can call home, I invite you to listen to this episode so that you can really try this on for size.
As if you were trying on a new dress or a new outfit and you're thinking, is this what I wanna be wearing?
Because I'm gonna be making some bold invitations throughout this episode. because I'm going to naturally be making parallels with what some of my clients have gone through, what I help you with when you work with me inside Thrive group or one-to-one.
And all of this is just all of the things that I absolutely love to do, the things that I thrive in.
I find this stuff really fricking fascinating. I find it really enjoyable. And I want you to feel that way about your business. If you're starting your business building your business, growing your business or scaling your business, your business gets to be a place that you call home.
It gets to be a place where you can come to and you know it's always going to have your back because it is a reflection, it is a mirror of your frequency, of your alignment, of you being in your power, creating something that is uniquely you, This isn't like a job where you're taking on a job description and fulfilling somebody else's criteria.
This is something of your true creation and it has to be soul-led. That is the only way I know how to do this in a way that is sustainable, that allows you to keep doing it, that allows you to not fall out of love with it.
And we hold the duality that business is challenging. It's going to ask you to grow. It's going to need you to evolve. You're going to meet your edges. For you to achieve the things that you want to achieve, you're going to have to adapt and expand and really test yourself, but in the best possible way.
And if you are at the build stage of your business, it is likely that what has got you to this stage is sheer excitement, sheer determination, inspiration, motivation, all of those amazing things that come when you have these beautiful ideas and the momentum's there, you're excited to go for it and you have nothing to lose because you don't know how challenging it's going to be and you don't know the nuance of what it's going to take for you personally to achieve it.
At this build stage, you're at the stage of really defining what your business is about. This is about taking what you think you know and actually adding an element of certainty and This is the stage of business where you are developing your intellectual property, your IP.
This is the stage of business where you are really crafting potentially a signature offer. That's certainly what my clients are doing when they work with me.
They have this one-to-one offer that they have been kind of putting out there, kind of experimenting with, maybe having practice clients or low ticket clients in terms of the cost of the investment.
But when they're coming to me, it's because they want to be charging high ticket. or they're charging high ticket, but they wanna normalize that.
They don't want it to feel like a fluke. They don't want business to feel like a big unknown, a big question mark. They are ready to take everything that they're already doing in their business or that they know they should be doing that you've kind of dabbled in and actually turn it into a bit more of a reliable system for signing clients and making money.
This build stage is about really fortifying and embedding your foundations. And look, it's not a house. It will evolve with you. It can change and it will adapt with you.
And I expect it to do so. And depending on where you think your business is going to go, for some of you like me, you are going to be developing this signature offer that you're going to take all the way, that this signature offer is going to be one-to-one.
And then eventually, you know that that's going to become the group or the mastermind. And you may be following that kind of model. For some of you, it might be that you just want to get to that place where you are charging high ticket because you know that this is who you are and where you want to go.
And you know that the coach and the woman or the man that you evolve into over the coming years is actually probably going to be quite different.
But regardless of where you end up at this stage of business, you need to be taking it seriously. This is where consistency has to stop being an option.
This is where you need to stop dilly-dallying with throwing an offer out here and throwing an offer out there, changing it from three months to six months, to six weeks, to high ticket, to low ticket, to membership to a price that you're not really selling and then changing your price every five minutes.
At this stage of business, you are setting the foundations so that it's just a matter of, you know, exactly what you're up to, you know exactly what you need to do to sign clients.
It's just a matter of really getting into the frequency where you are in your personal power, even if you're going through challenges and you know exactly what you need to do in order to move the needle in your business, in order to create the visibility, to build the audience, to develop and create the leads.
Leads meaning people who are in your audience, who have a relationship with you, who have a connection with you, who have a level of familiarity with you, so that when you are launching offers, when you are telling people that you have spaces open in your one-to-one, when you are active in selling, that you see a response.
What I see at this phase of business is that for many of you, it is going from that baby coach, I'm kind of trying it out, I'm still figuring out who I am, what I call myself, what I stand for, what my niche is or who my audience is.
And it's actually putting those hesitations, those concerns, that uncertainty to bed and actually deciding once and for all, this is what I'm going to do.
And when I say once and for all, I'm not saying you have to stick to this for the rest of your days and you're not allowed to change it, but actually committing to something long enough that you get to see it through instead of changing it the minute you don't get instant gratification.
Because when you're a baby coach, when you are in that start phase, it is often about putting things out there, throwing spaghetti at the wall, seeing whether that instant gratification comes back at you, and then really jumping off that vibe of validation and, oh, this is working and this is fun and they were interested, so I'm interested, versus really building that grit and resilience and that commitment to your business, even when you're not seeing the results that you want.
At this stage of business, you've been in it now for six months, 12 months. Most of the coaches that come and work with me and have a think about this for yourself.
Most of the coaches that work with me are either freshly certified. And for them, the start phase was start phase was literally I've decided I'm going to be a coach.
I want to make money and I'm ready to fucking go. Let's build for many of them. It's actually six months, 12 months, 18 months, even 36 months into their business.
And yet, if you look at the revenue and you look at the money you've made, it's less than 50k all-time revenue, or at least less than 50k for the year.
Put it this way, you are nowhere near replacing your corporate salary. And I don't want that to be the benchmark of what you're looking for.
Let's face it, nobody started a coaching business to just replace their corporate salary. Most of us have started a coaching business to be our own boss, to be able to earn whatever the fuck we want, to get to those six-figure multi-level months, six-figure years, multi-six-figure years and beyond.
And so when you know that either way, it's not even about the money for some of you at this stage, because I'll be honest, when I was at that level of business, when I was just putting my business foundations in place, I hadn't yet fully claimed my desire to make big money.
It honestly didn't really feel like it was a priority for me at that stage. even replacing my salary wasn't necessarily the priority. The priority for me was to feel like a real business owner, to actually know within myself that I can trust myself, that I know how to market and sell powerfully from integrity without being a dick, without being sleazy, without being salesy, without using scripts, but actually selling because what I have to offer is so fricking valuable that it just naturally calls the right people in.
That was my priority at the beginning when it come to my business goals. I wanted to feel like this was legitimately a business that I could back, that when I show up, I knew exactly what to do, that it wasn't a constant question of like, what am I missing?
Why am I not there yet? What's going on? Now, if those thoughts come up, I immediately recognize them for what they are.
I don't believe them. Those of you who are believing those thoughts of, I don't know what's missing. What does she have that I don't? What is it gonna take to get there?
Maybe I do need to have branding. Maybe I do need to figure out my niche. Maybe I do need to have a website and have all this backend. Maybe I should start a podcast because that's what she has.
So maybe that's how I need to start signing clients. And if you are doing any flavor of that, That's a sign that you actually don't probably know exactly how to sign clients.
Ironically, even though you've made money and signed clients before. So this is the phase for foundations. And this is the phase where you really do own and embody and step into that self-concept of this is who I am.
I'm not here to mess around. This is certainly not a hobby. I am here to take this all the way. And this has nothing to do with you being in a nine to five.
If you're in a nine to five right now, this is about being in that build phase, even with a nine to five.
And if you don't have a nine to five, if you've taken the leap, if you've already gone full time into your business, this is about being very honest with yourself and saying, am I actually working?
Or is it taking me all day just to get to my laptop? Am I sat in front of my laptop all day and not really doing anything? Am I losing myself to the scroll? Am I losing myself to comparison?
Am I losing myself to overwhelm or finding myself going down these rabbit holes of looking up different modalities, looking up new certifications?
I know I definitely did some of these things at the beginning of my business. When I was in that build stage, still really getting to grips with exactly how do I assign clients, having all of those question marks over everything, Even though I had quite an established offer and niche, I still found myself asking myself, is this, do I, am I doing this right?
Do I have this niche thing like nailed down? And this is why some of my most popular episodes have been around. You don't need a niche. What I actually help my and support my clients with is to help them define an offer and then identify who is going to benefit the most from from that offer.
What you end up with is what you may want to call a niche. But if you go into that discussion looking for a niche, you've lost it already.
This is a bit, if I give you an analogy completely outside of business, this is like deciding that you are ready to settle down and being in love and relationship and you actually would love to get married and have a partner and a husband one day or a wife or whoever.
But if you go into the dating game thinking, I'm going to find a spouse. I'm going to go and find the wife of my dreams or the husband of my dreams.
You're probably going to fail at every single date that you go on because somebody is, everyone is just going to be like, whoa.
Versus going into the date saying, I'm not here to fuck around, but also I recognize that this is a first date and it is a process.
This is what it is to recognize that and find your niche. Those of you who are so busy looking for your niche, it's the equivalent of looking for your spouse.
You're failing before you've even started. So what I support my clients to do when they come and work with me, and this is what we're going to be doing in literally less than two weeks when we begin Thrive Group and we begin with the strategy sessions, which are the three back-to-back sessions, which are going to be occurring at the time of this recording on the 6th, 7th and 8th of August.
We are going to be defining or redefining and viscerally connecting you to the magic and the transformation that you want to give your clients, the offer.
When you define the offer, when you have complete clarity on what it is, who you serve, and all of the details that go into refining an offer, that is when you can then confidently align all of your marketing and sales towards that, all of your messaging towards that, that's where it gets to get really fun, interesting, and sexy.
And what I find to be true is that for most coaches where you're really laying the foundations of your business is that so far your messaging and your marketing and sales has probably been quite random.
Am I right? It's probably been a case of you've listened to a podcast episode, you've had a hit of inspiration, and then you've communicated that to your clients.
Awesome. Good. Keep doing that. Maybe it's that you were reading a book, maybe you were watching something on TV, a movie, and you see a dynamic happening between the characters.
And you think, oh my gosh, wow, like this is literally in a child. This is, this is self love. This is confidence. This is, This is forgiveness. And you see those parallels in everyday life.
You see it at work with your colleagues in your own relationships. And you're randomly turning that information into interesting information to share in the marketing and the messaging that you currently have set up.
But other than that, you're kind of hoping, kind of posting, kind of praying that it lands. And you're not necessarily siphoning everything to be relevant to your offer.
When you start to do that, really tailoring your messaging to be relevant to the work that you specifically want to do with the clients who are going to have the most results working with you, that is when your audience go from loyal followers, people who love and care about you personally, to people who cannot take their freaking eyes off you because everything you say hits home.
And it doesn't just hit home. It's leading them to the next stage of their transformation, which is to work with you and be able to be supported by you to have the ultimate transformation through your one-to-one.
I had this interesting conversation with a coach a couple of weeks ago where the coach was saying, I keep forgetting to sell.
I'm having these dynamic conversations with people. I'm getting out there. I'm telling people I'm a coach. I'm saying it in my messaging. I'm always sharing so much value, but selling just isn't coming naturally to me.
I don't feel compelled to talk about my offer. And I'm like, wow, that's because you're not connected to your offer. Because when you recognize that your offer is the best way to help your clients and But that is the way that you are actually going to make an impact.
That is the way that you are going to create a ripple effect with the work that you've done, with the person you've become, with the skill sets that you have and the tools that you have under your belt that you can help people with.
When you remember that that is the best way to help your audience and to support your clients to their ultimate transformation, instead of just thinking to the level of what do I say today?
How can I make this awareness something that's relevant to share with my audience? But you transition it to this awareness, this thing, this podcast I listened to, or this character development that I saw in this movie or read in this book, or that I'm seeing unfold in my own story and in my own challenges and my own evolution and own journey and transformation.
But it doesn't just end there, but it actually is exactly why I created my offer the way I did. And this is a reflection of the exact work that I do with my clients.
And then you make an offer from that place. Your audience are leaning the fuck in. They're thinking, oh my God, I want to do that work. I hear what she's saying. I resonate with what she's saying.
She's walking the walk. She's living and breathing the example of what it is to be on the other side of this transformation, even when she's working through it herself.
And I believe that she can help me with that. and this transformation she's speaking about, that is what I want to go through.
That's how you do this. But doing it requires you to know clearly what your offer is, who those best fit clients are, and for you to be powerful in your own belief and your own conviction that you absolutely do embody this work, that you genuinely are a living, breathing, Example of the transformation that you help your clients with.
So for the coaches that come and work with me and especially the work that we're going to be doing in Thrive Group that starts in literally less than two weeks is making that definition around the offer, identifying a price that is absolutely congruent with where you are right now, not what you wanna be charging, not what you see your coach charging and what you think therefore you should be charging, but what you can genuinely own When you are sat in front of another human saying, yeah, to go through this work and to do this with me, you're going to have to, this is going to be the investment.
It is. And then you confidently say what it is. It is going to take that level of conviction. And for some of you at this stage, it might be that you are still figuring out how to saying with conviction that this is my price.
And choosing that price has to be something that is done in alignment. So that is something that I guide you through in the first session when we work together.
And obviously, when you're on the call with me, or even when you're watching on replay, I am going to be taking you through my process to find that sweet spot and actually align with your offer, mind, body and soul.
Because you might want to charge a price. But if in your mind you have sentences going on like, this is too expensive. Can they afford this? They, I can't charge what are they going to think of me?
And you have thoughts going on in your mind and your mindset is off, then that's going to translate in your sales calls or in your dm conversations or in your coffee chats as, oh yeah sure that sounds that sounds interesting let me think about it.
Or I Maybe in the new year, things are pretty hectic mid-year. And I don't know if this year is going to be it after all, even though they've just spent the last half an hour telling you how much they need this work.
That's the difference. And similarly, even if your mind is clear and you don't have any loud thoughts going on, but when it comes to that discussion, when it comes to even speaking about your offer, selling, inviting people into a consult, going into a consult or a DM conversation and actually being prepared to talk about your pricing, talk about the offer itself, stand with conviction about the results that you create and the results that you can offer your client, even if you don't have many testimonials or even if you haven't worked with many clients yet, if your whole body is just rejecting it, you're sweating, you're shaking, you're literally, your heart's pounding, and you're just everything about your physiology is saying, Oh, my God, this is not a comfortable thing, then that's also going to be holding you holding you back, because you're not going to be able to access your power that easily, because your prefrontal cortex is literally shut off, your nervous system is taking over, and you're going to be in survival mode.
And the person on the other side of that, what they are receiving is uncertainty, they're receiving a lack of confidence they're receiving somebody who isn't actually matching what they say they can do and this is critical this is the difference between a even securing consults because it starts in your messaging and if you're even showing up and actually showing up with enough consistency that somebody can can see and hear that you're you're active that you're selling that you're putting yourself out there and that you're open for business But then beyond the messaging, there's how you present when they're actually in dialogue with you.
Let's remember here, we're talking about setting up an offer that's quite intangible. There's literally them just jumping on a Zoom call with you for an hour a week or every other week or whatever you decide for a sustained length of time.
Six weeks, three months, six months, 18, 12 months, whatever your offer is, and you're asking for an exchange in the hundreds, most often thousands, if you are not presenting that with conviction, with certainty, with confidence, with self-assuredness, and presenting as a professional who is guiding a client through what will be a vulnerable and very life-altering experience, then perhaps that's why you haven't signed as many clients as you have thought.
because there is a ripple effect that that lack of everything I've just said has from the very outset, your ability to even show up in message, then your ability to hold a client through the sales process.
And then of course, there's the delivery itself, taking a client through the delivery and actually being able to hold them, being able to sustain them.
The amount of times that I have seen coaches, not my clients, because we discuss what is going to be the best way to deliver your offer so that the client has the best chance of not only a life-altering transformation, but to receive a professional experience with you that is held with safety at the heart and integrity every single step of the way.
But what I hear in the industry and what coaches have come to me with is challenges where they sign clients and then clients are ghosting sessions or clients are not honoring the commitment to continue and finish the package.
That has never happened for me. And in my knowledge with the clients that I have served, none of my clients have ever had an experience where they have signed a client and that client hasn't gone through the full transformation.
So every single client that I have supported to build and grow their coaching business has, when they have made money in their business, has seen a client through the full package.
Okay. So, And I'm now racking my brain thinking, is that 100% true? But I'm 99% certain that is 100% true. So yeah, I stand by that. Because it's one thing to come to me and be like, I want to make clients and I want to sign clients and I want to make money and teach me how to message and create offers and price congruently and sell without feeling like a dick when I do it and being in my full expression and really taking this business seriously, taking it all the way, helping you transition out of being in your nine to five and being into full-time ownership.
But if we're not having the discussion about integrity in the delivery, then we're at risk of missing something really vitally important.
So whenever there are growing pains with that side of business, we address it. And that is something that you come to me with as well. We, we discuss this, whether it's one-to-one or in thrive group, if there are ever any challenges with deliverables, then that is just as important as upskilling in your messaging, marketing, sales, offer creation and pricing.
Because it is the whole business that we're looking at. And from a commercial perspective, it's critical. When you are building your business, most coaches that come to me, they don't know what it feels like and they haven't experienced the challenges of being a busy practice yet.
So for many of the coaches who work with me, when they start signing clients and then nine to five starts getting busy as it does, as it goes through these cyclical periods and seasonalities of nine to five gets hectic, typical, you've just gone and signed two or three clients.
Now you're suddenly dealing with a full-time job, a busy client roster, and you still need to market and sell.
Your capacity is going to have to expand. So from this self-concept perspective, what I'm supporting my clients to do, again, inside one-to-one and Thrive Group, the difference is simply your level of access to me it's me coaching no matter what.
I don't know how to change my level of support. What changes is the proximity and the access. So inside, whether it's Thrive Group or one-to-one, when you start signing clients, You're suddenly starting to face new challenges, how to deal with a busy fucking life and a busy client roster and keep the plate spinning with your messaging, your marketing, your selling.
At this stage of the build phase, clients are saying to me, okay, I think I'm actually going to be leaving my nine to five soon.
We need to be talking about this. This is about also being really savvy with your money. really starting to look at your revenue and being like, right, okay, we're really looking at this.
This isn't just a, I'll be happy if I sign a client and I prove to myself that I can. That's often the first stage of building a business. It's just proving to yourself that you are capable of just making money.
But trust me, the minute you make money one time, the next inevitable question is how do I do that again?
How do I do it predictably? How do I do it consistently? Well, here's the answer. To sign clients predictably is consistently. You need to be operating in your business predictably and consistently.
And yet, we're humans having a human experience. There is nothing predictable or consistent about the human experience because we have an emotional experience.
So in the start phase of your business, in the last episode, where I was describing to you that we are often just doing things at the driven by our emotions.
In the build stage of your business, not only are you laying these critical foundations of creating a signature offer, setting probably your first high ticket, kind of scary, kind of uncomfortable pricing that actually you're really ready to charge for, but you're still needing to manage your mindset around that a little bit.
And you are holding that new capacity and inviting people in and allowing yourself to receive at that level, you're really refining your messaging, which we haven't spoke about in too much detail yet.
But messaging, I mean, come on, if you know, if you're using chat GPT, if you are relying on those emotions to create powerful messaging, if you are shying away from really basic things in your messaging, like you're not using video, you're not using your voice, or you're If you genuinely just prefer written, it's not, you don't have to use your voice.
You don't have to be on video to sign clients. But for most of my clients, they're actively avoiding it even though they want to be.
It's meeting those edges and overcoming them. For some of my other clients, regardless of the platforms and the mediums that they're using, it is refining their message and knowing how to communicate their wisdom, their magic, their unique frequency with aligning it to their offer so that everything is always aligning and that all roads lead to your offer, not for offers sake, but so that you can give your clients the ultimate transformation that they can only receive by working with you.
Because at the end of the day, there's only so much you can do with a post that you literally take 30 seconds to read.
Nobody's life is going to change from that. You might have beautiful aha moments, You might have moments of thought, moments of contemplation that make you pause or think differently.
But the thing that ultimately changes somebody's psyche, mindset, their literal neuropathways, that happens with sustained one-to-one support in a safe environment where they are consenting to actually having this life-altering experience.
Hence, working with you is the transformation. So going from that transition of messaging that is just something that you feel like saying today and messaging because you feel like you need to be showing up, versus being so aligned, so empowered, so connected, that that is the level of power and potency, regardless of how excited or how inspired or how motivated you are today.
And it is that's that we work on at this phase of business. So absolutely the messaging. And then of course it is the marketing and sales strategy.
Doing not just messaging for messaging sake, not just scattergunning your posts, but actually having a framework that you deeply understand, that you know what purpose each of your messaging, each of your types of messaging is serving so that you know how to troubleshoot when you're not making money in your business.
This is one of the other massive things that I support my clients with, What I do is help you understand how the types of messaging and how the different stages of your messaging are fitting into a wider marketing and sales strategy.
When you understand what your marketing and sales strategy is and what purpose that all plays, that's when you know within yourself with a monthly check-in or evaluation or really being able to look at your business strategically and being able to say to yourself, I didn't sign a client last week.
I didn't have any consults. Nothing's happening. Where is it in my marketing and sales strategy? Do I need to be refining or giving more attention to something?
And when you know all of the components to signing clients through your unique aligned strategy that we define in the second day of the strategy sessions inside Thrive Group, then You'll always know how to sign clients.
You'll always know what's missing in your business and you'll always know exactly what your next move is.
So it isn't just a matter of, oh, I just need to post more. because that is exhausting. And you know that because the very thought of that feels like burnout and you don't want to do it and you're not doing it or you do it and you don't sustain it.
And you're wondering why this is the difference. These are the foundations that I'm speaking about. And then the last piece is obviously. aligned and congruent ethical sales.
So I take my clients through this really beautiful preparation for going into a sales call so that you don't have to use a script so that you always know how to adapt to the person in front of you and that you can sell from a really congruent place to the highest good of the person sat in front of you with absolutely zero pressure.
and zero, zero sleaze, so you go into those sales calls from a really beautiful place of personal power, but not needing anything from your clients.
And when you go into sales calls from that energy, it is so beautiful because when they then decide to say yes or if they decide to say no, you know that it was in the highest good of everyone on that conversation.
You're not bringing people into your coaching who are going to be a nightmare to work with. You're only ever bringing in soul aligned clients. It is an amazing process and it is one that will stay with you even when you get to the scale stage of building your business and you're no longer even doing sales calls.
Because it is that level of integrity that will start feeding into your messaging. So it all really supports you to scale your business when you are building and implementing the foundations in this way.
so I mentioned at the very beginning of this episode, when you are building the foundation of your business...
The other thing that you're going to be naturally doing, and we do this a little bit more in the grow phase, but what you're going to be naturally doing is starting to develop that IP.
What I mean by IP, intellectual property, which means basically if it's property, it means it belongs to you.
Intellectual is it's coming from your brain. So it's ideas that you come up with that are yours to own. That becomes your signature framework. So your IP is starts to develop at this phase.
And to be honest, it's developing the minute you are putting yourself out there and communicating your message.
But as you are going into this build phase, and as you are in this build phase, you are starting to put language to the things that you do with your clients.
You are starting to notice patterns and similarities and repetition. And the more clients that you serve, the more you'll start to recognize, wait a minute, I'm repeating myself, wait a minute, maybe this could be a training.
And then I can turn that into a training and reserve my one-to-one time to do the deeper work. And then that starts to open up the possibility of bringing in more and additional offers into your suite.
Notice what I haven't said for the build stage a coaching business is I have not said that you begin by implementing an offer suite.
No, we start with one offer because that means that all of your energy can powerfully go into that one offer.
Some of you listening to this won't like that and that's okay. This isn't the room for you. You can move on. I love you and we'll speak in the future. No problem at all. But for those of you who are still listening, thinking, I'm leaning in, I'm interested, I'm paying attention, let's fucking go.
The reason why I support my clients to develop a signature primary offer that you are prioritizing during our time together, especially when we're working together inside Thrive Group, is so that all of your energy, attention, effort, messaging, IP, is being geared towards that one offer, which means that anything that you create to support the selling and marketing of that offer then becomes relevant to the same client group.
The mistake I see with so many coaches at this level of business is that you are trying to implement offer suites so that you can serve too many different people.
What you're accidentally doing is diluting your energy because there's only so many hours in the day.
For those of you who are in a nine to five, you literally have two, maybe three hours max a day to work on your business.
You don't have time or capacity to be creating multiple offers for multiple different people, marketing and selling for them and developing messaging and IP for each of those things.
When we siphon all of your energy, effort, intention, focus, into that one thing, as we know, where energy flows, money grows.
So that is how we can really develop the whole business structure to support that. And then what that looks like in time is that the things you do to market and sell, you can start charging for as well.
That is how an offer suite happens as a byproduct of being really focused and intentional and in the business build phase.
This is literally how I have built my business. So those of you who have been with me for a while, you know that obviously now I have Thrive.
Thrive originally wasn't a group offering. It was a one-to-one offering. My Thrive offering came off the back of creating the signature offer, just coaching with me.
There wasn't any trainings, anything or any teachings. It was just my time, my coaching, my mentorship, me and you, 60 minutes a week, off we go.
In time, I noticed that I was repeating myself. I noticed that I had certain phrases, certain sayings, certain philosophies that I was repeating over and over again.
That became the early development of my IP. Then I realized that in order to support my existing clients, there were certain things that I wanted to offered them that were going to be supportive of their transformation.
This is how messaging mastery came about, a prime example. This is how my next program, the CEO embodiment method has come about, which is going to be released very soon.
So there's a little spoiler for those of you who are intrigued about what's coming next. This isn't about me identifying a brand new audience that I don't already have.
This is already something I offer for my existing clients. This is going to be part of the marketing and selling for my primary signature offer of Thrive Group and One to One.
But these things start to support the selling of my signature offers and my high ticket offers. How magic is that? Similar to the niche thing. I'm not going into the date thinking I'm going to find myself a spouse.
I'm going into the date thinking I'm going to have myself a great time and with the right person, I'm going to take it all the way.
This is the same with your offer. If you're coming into your business thinking, I need an office suite. I need to have three marketing platforms set up.
I need to have all of this stuff set up. It's the equivalent of going on a date, looking for a wife or a partner. And you're already shooting yourself in the foot when you do that because you're running before you can walk.
So when I do this with my clients, it is a really, really, really interesting to see how the weight comes off their shoulders because suddenly they see the path for scalability.
Because once their signature offer is set up, as they are developing the IP and becoming more certain, finding their leadership, finding their voice, getting in their full expression and starting to become known for something, that is when all of the things that you do in your marketing and sales strategy to expand your audience and such as webinars, workshops, masterclasses, challenges, freebies, whatever it is that you want to create, that soon becomes big enough to charge for in and of itself.
But we don't go into your business trying to set that up. We watch how that evolves organically. So what we begin with is the minimum viable system, the minimum viable setup, which is a simple signature offer that is in alignment with what you are ready to implement and develop and serve with now with a simple marketing and sales strategy that you can do even around a busy nine to five and get you up and running, doing that successfully, signing clients, showing to yourself that you can, expanding your capacity to be consistent to actually create messaging that speaks to your truth, speaks from your genuine frequency and expression.
when you actually do this in this way, the scalability opportunity is incredible. And that's exactly how I've gone from one-to-one to group, in such an organic way that it's been really, really natural for me.
And I'm so grateful for the process because I just, I love my business so much. I want that for you too. this was a very detailed overview of exactly why these foundational pieces are so critical in your business.
And when I think about where you may be right now, which is, You feel like something's missing. You want to be further ahead. You're frustrated you haven't signed the clients that you want yet.
You know that you've got it in you. You're so ready to sign clients and make money and serve and have a full roster of clients, even if, you know, that's only, what, four, six, eight clients max, especially those of you who are doing this around a day job.
You're excited to get to that phase. You're literally chomping at the bit to get to that phase. You're so hungry for it. Maybe... This has now shown you where these foundations, they're not just nice things to have that I'm throwing out there for the sake of sounding businessy.
Like, yeah, you need your offer, your price, your sales, your marketing strategy. Are you seeing now how when you actually really do implement this, put this into place with this level of intentionality, it makes the doing so much easier.
these are the things that I don't waste time on because these are not the things that make you money.
And I'm sure they're going to be no surprise to you. But I re-emphasize, there's nothing wrong with doing photo shoots if you wish to.
We don't emphasize that. At this stage of building your business, because frankly, any energy put to that is energy that you're not putting into being in belief that your offer is good enough.
Same with branding spoke about that plenty enough on the last podcast episode. So I'm not going to hammer that home again. Same with a website. Now the truth is many of my clients come to me already midway through that process.
So if this is you and you have already put a lot of energy, time, money, attention into website development or having a landing page, get it done.
And my suggestion would be treat it like a project. Get it freaking done so that you can stop using it as an excuse to procrastinate on the stuff that matters.
The reason why... I am not a huge advocate for implementing a website at this stage of business because I've seen it too many times.
I've seen too many coaches waste time on it and I warn them and it's okay. You're going to do what you're going to do at the end of the day.
But in order for you to have a website, you need to be clear on your offer, your price, your messaging.
You need to be clear on who you're calling in, who your work is for and what you stand for. At this build phase, you're still finding the language for it.
You're still developing your IP. You're still developing your philosophies. You haven't served enough clients to know what your sayings are or what it is that you stand for or where the patterns are with the clients that you serve.
So I don't expect you to therefore be ready to put that in writing and know what to say on a website because a website, it's pretty static.
It's kind of declaring there and then, This is who I am. This is what I stand for. This is the offer. Instead, what you need is a place where people can land, where they can witness your evolution, witness your messaging as it comes through and enjoy the unfolding of your becoming whilst you hold the certainty of what you know is true for you right now.
And that is where social media comes in. This is where, this is the role your social media gets to play. What if your social media is the website? It is the landing page. It is the place where clients, potential clients are landing and going, oh, so this is what she's about.
This is what she stands for. This is the work that she's doing without you having to, trying to define it in a definitive way because you're not ready for that yet.
Your social media gets to be the website, the business card, the place for people to land. Think about it. If you're wasting time on a website or a landing page, You're simply adding an additional step into the process when really the only step they want to be taking next is to be having a conversation with you and connecting with you properly.
But like I said, if you are in the process of a website and you and or you already have one, do not use this against yourself.
Don't ditch it. If it's gathering dust, fine, let it gather dust. If it's already gathering dust, then look, let's not. Let's not now start siphoning energy to something, even if you have already done work on it.
There will be a day where one day, you'll know when the day comes, your messaging is going to be so clear because you're so convicted in who you are, because you have been who you are for a while, that you'll sit down and go, I'm ready to update this website and it'll pour out of you and it'll be the easiest thing you've ever written.
This is why for me, Landing pages take me just an hour or two. Now, if I add in the like effort with the like specifics and the, you know, navigating the landing page and making it look pretty, you know, three, four hours for a landing page, pretty standard, the content itself, actually putting the offer together and communicating who it's for takes literally no time at all.
When you're at the build phase of your business, developing your first signature offer. You're not gonna know how to definitively say it. It is about the unfolding. It is about allowing whatever comes through to be enough.
And when you allow that, when you allow the unfolding to be a valid part of the process and you allow what you know to be enough, that is when you start signing clients because you're suddenly able to show up.
You're able to show up from enoughness. You're able to show up and really entice people to come and work with you because you are so genuinely in your power that that is naturally magnetic.
This is the difference. And yes, even when you're not ready to put it into a website or siphon it into a landing page, we still, I still am a bit of a genius at helping my clients define what they do know, what is available to them with what they have, even if what they have is just signing a handful of clients There is so much that you actually could be claiming right now with everything that you already are.
And when you step into that, that is when magic starts to unfold. That is when clients suddenly start appearing out of nowhere. So all of that to say, the build stage, this is when you are laying those critical foundations.
This is when you are really taking your business seriously. This is when you are really no longer letting excuses or your emotions get in the way of consistency.
And often for my clients who come and join Thrive Group, it is that level of accountability that helps support them to develop that muscle of consistency, because put it this way, if you're not being consistent in your business, if you're not showing up regularly, if you're showing up regularly, but you're not selling regularly, if you're selling regularly, but the messaging isn't refined enough that it's actually calling in clients because your self-concept isn't developed and you need to develop the consistency in your own self-concept and how you be and how you move in your business, this is what I do with my clients inside Thrive Group.
Thrive Group is literally set up. to help you establish your business foundations, whether it's establishing them for the first time, refining everything that you've already done, or recommitting to something that you know is brilliant, but you've just ghosted your business recently, or it's been a while, or you felt a bit disconnected and you need a new lease of life, then that is what the strategy sessions are for.
We have the strategy sessions literally in less than two weeks, on the 6th, 7th, and 8th of August.
And over the course of those three days back to back, we are going straight in with that intention, with that mindset to define the foundations that you need to build your business so that we can enjoy the next six months together to actually grow your business, to put those foundations into action, to decide those foundations and for you to step into the embodiment of the coaching business owner who takes it all the way and works it until it works.
I cannot freaking wait to get started with you. So if this sounded like the absolute level of support, accountability, business strategy, and embodiment that you are so ready to step into, then apply to Thrive Group right now.
Because the sooner you get in, the sooner you can devour all of the welcome modules, get that like introductionary insight into everything that we're going to be covering in Thrive Group in even more detail.
I literally go, some of the modules inside the Start Here section, I swear to God, in and of themselves, that Start Here module is a massive, massive up level.
But then we have six months together to actually support you through the ups and downs of business, through the ups and downs of life, so that you can just show up in your business and continue to be a powerful coaching business owner no matter what.
I know that this episode will hopefully really show you exactly what the next phase of business is it looks like for you it is getting those foundations in place it is getting that consistency in place it is showing up as a serious business owner taking your business seriously and taking yourself seriously more importantly in that process and if you are applying to thrive group I cannot wait to receive your application and I cannot wait to get started like I say we start in less than two weeks So let's fucking go.
I'll see you inside. And in the meantime, I'll see you in the next episode where we're going to be diving into the grow phase of business.
All right. I'll see you next time.
