Hello, welcome back to the podcast. So we're going to dive into a really special series. I've been wanting to do this series for a little while now.
I'm going to be breaking down the four stages of building a coaching business. Okay, now these stages are not set in stone. They are not always in the order that you end up doing it.
But for the majority of coaches, this is the experience that you're going to have. And for each stage, I'm going to be diving into what is actually occurring at this stage of business, what is typical at this stage of business, so that you can identify where you are and be really honest with yourself about where your level of growth is, what skill sets you need to be developing, what priorities you need to be focusing on, what you need to be putting your attention and energy on.
Because what I see with a lot of coaches is that you're running before you can walk. You're telling yourself that you should be further along, that you should be, you should be somewhere where you're not.
And I actually think some of that is just not realizing that building a business is, it takes time.
There is stages. There is going to be a process that you go through. And like I said, just now, it doesn't mean that you have to go through every one of these stage in this perfect order in order to create success.
This isn't about what it takes to create success. This is about understanding where your business is at and giving it what it needs so that it can flourish, so that you can actually create the results that you want.
So the four stages are starting your business, building your business, growing that business, and then scaling that business.
And I am so excited to dive into this with you because I think it's going to actually put a lot of context to where you're at.
It's hopefully going to give you a sense of like, oh, okay, this is where I'm at. This isn't a problem. This is actually a normal part of the process. These are the normal growing pains.
And if we stop making it an issue and start leaning in, start embracing it, start getting excited about what this could actually mean and start actually just being in love with the business I have instead of being mad that it's not further along, then you're going to enjoy your business experience a lot more.
You're going to have a lot more success. You are going to have a lot more success, frankly, because you're not trying to be something you're not.
So this should be a breath of fresh air. And as you listen, for you to get the most out of this, I don't want you to listen from a sense of like, well, I've done that.
This isn't relevant. even if you have been in business for a number of years, even if you're at 50k and above all time revenue, and you're like, I'm just I just want more clients and more money, I want to scale and grow.
Listen to this episode, you're here, you're this far in anyway, listen to this episode, because it might show you where you need to backtrack a little bit and actually refine some of the skill sets that maybe you skipped.
Maybe you're one of those fast starters that There are certain things that you, A, were just never an issue for you.
Amazing. Don't make problems where there are none. But there may be certain skill sets that I identify that you're like, ah, maybe that's what's stifling my growth.
Like maybe I do need to go back and refine these things that are more typical at an early stage business.
But actually the refinement of that is what's going to allow you to grow. And on the other side, those of you who are at the start stage, if you have, you know, just signed your first couple of clients, or you've, you've had a trickle of clients coming in, or you're just certified and you're starting to wrap your head around the business stuff.
listen to the grow and the scale modules as I release them, don't put that off because it's going to show you what you can delay.
strategically. If you have questions in your mind, like, oh, when should I do a website? When should I be doing SEO? When should I be figuring out my niche? When do I need to be optimizing my backend and making sure that maybe I need a VA to get all of this done?
And it just feels very overwhelming. And you will listen to the grow and the scale modules and be like, oh, okay, maybe I don't need that yet.
Maybe my time will come and I can just calm the fuck down and Focus on where I am and focus on these priorities that are gonna help me move the needle, okay?
So this is gonna be a very enlightening episode for you. And again, the only other thing I wanna say is, as you listen, don't make yourself wrong.
Don't shame yourself. You are where you are. The power is in being like, okay, how am I gonna use this? How am I gonna harness this? How am I gonna take this information and up-level myself So that I can create the results that I want so that I can become the business owner that fucking thrives in business and has fun with it and embraces it and looks forward to what I get to look forward to and is thankful for everything I've achieved so far so that you can be right here right now in the present moment, just ready and fucking raring to go with the passion and the excitement and the aliveness that is available to you right now.
because for most of you that in and of itself is all you need to hear today. And that's, and that's complete. But for those of you who are like eager to learn, you want to learn, you want to grow, you want to know what's what what's happening.
Let's fucking dive in, shall we? So I'm going to break this up into, into four separate modules. I actually did record this. I've recorded this podcast already and I tried to do it all in one.
I got, interrupted, which was so interesting because I went into the podcast thinking maybe I should do it as a series.
And I was like, no, I'll just do it in one episode. It's all good. And then I got interrupted and never got around to recording it. And I think that it's like the universe telling me that I should have listened to my first instincts.
So I'm listening. I'm listening. And what I've gone and done is I've gone back over my original notes on what I wanted to discuss with you.
And I've actually expanded all of them. So this is a full training. You might want to take notes. I will put the transcription up so you can always just grab that if that's easier for you.
And yeah, let's freaking go. So at the start stage, let me just check my notes here. At the start stage, you are, you're certifying, you're developing and building your skill as a coach, okay?
If you don't have a certification, look, It's not the end of the world. Some of my clients have come to me without certification. The only instance in which I will accept a client, a coaching client who wants to sell one-to-one transformational coaching, the only instance in which I personally accept clients who don't have a certification and don't have a level of trained coaching competence is when they are sharing expertise with And their coaching is actually more mentorship and they are really sharing a skill set that they have honed in their career and that they are already very competent in.
For me, coaching competence is a matter of integrity. It's a matter of we're charging fuck loads of money, hundreds, thousands of pounds or dollars to whatever denomination you operate in, in currency you operate in.
We are charging significant money for significant reasons. life altering, career altering, relationship altering, body altering, spiritual awakening transformations.
Integrity fucking matters. So if you've done like a little free course on Udemy or Teachable or whatever, or you're like, I kind of know what coaching is, or I've had a coach, I highly recommend at the start stage, if you're not certified or you're not up leveling your skillset, and getting trained in coaching, whether it's ICF, whether it's NLP, whether it's the model, whether it's cognitive behavioral therapy, whatever it is, hypnosis, like it doesn't matter what it is, but as long as the transformation that you are coming to me saying that you want to help people with is a genuine transformation that you can take clients through with high integrity, ethical standards, and high regard for their emotional, spiritual, and physical wellbeing, That's for me is a fucking baseline.
So if you're listening to this and you're like thinking about getting certified or, you know, you take on clients, but you don't really have the certification and you're like waving the, the, well, I've got lots of life experience flag.
Don't take this as a, oh, well, I'm wrong. I shouldn't be coaching. Take this as internal check-in. Where is your integrity? Is it sound? Have you ever gone into a coaching session and been like, oh fuck, I don't know how to handle this.
if you go back to your code of ethical standards, your training, and even just your internal human standards of being ethical, being in high integrity, not talking out your ass, not bushing, actually speaking from genuine aligned experience is your integrity high.
If it isn't, if you're wobbling there, ditch the business stuff for now, go and up level, get a skillset that you can bring to the table.
There are a lot of course creators out there, lots of digital creators out there. Yes, we're in the age of like online digital like sales and It's the fucking Wild West.
And it's a it's a gift. It's truly, truly a gift. But any industry where there is such a low barrier to entry, where any motherfucker can set up a payment link, sell a service, set up a bank transfer and then send a fucking Canva PDF.
This the work I do with my clients is extremely high integrity. So own it. If there is any wobbling in your integrity about how well you can handle that transformation or take a client through a transformation, then go damn, give yourself permission to get that certification and feel fucking good about what you have.
Now, those of you who are certified to the eyeballs, even if you have one solid certification in your belt, in your tool belt, are you owning it?
Are you getting the coaching hours in? Are you practicing? Are you making sure that you are staying in the game and always coaching?
One of the modules inside my Thrive group program is ABC, always be coaching. I should call it ABFC to be honest, always be fucking coaching.
Cause if you're not, what are you doing? What are you here for? Can't be complaining about not signing clients, making money when you're not honing your skill.
own what you do, love what you do, get out there and do what you do. Do it so much that that in and of itself is going to be the very thing that makes charging for your services a no fucking brainer.
Okay, if you're not coaching, get out there, be coaching. That is the start point, truly. Now, the next start point, because obviously I've absolutely hammered that one in hard enough, is the business piece.
There's going to be multiple start points. This isn't like a race where there's one green line and you start. truth is, starting a business actually has multiple start points.
There's the, oh fuck, I think I want to become a coach. Then there's that well, I better get certified. Then there's, oh my God, I'm certified then then there's the, oh, how do I, do I tell people?
How do I, do I actually tell people I'm a life coach? And then there's the, okay, I've told people, I've announced it on my social media.
Maybe I should set up a dedicated social media or maybe I should do some kind of email list. The start point is a multi-layered thing, okay? Starting is the first of all the things.
The first time you sign a client that wasn't from your coaching training program. The first time you meet someone and tell them you're a life coach.
The first time you sign someone and you charge them money. Holy fuck, what the hell? You're doing that? You did that? Yes, go fucking do that. If you haven't done that yet, this is the start line for you.
If you've done that, but you're like the social media thing freaks you out or you're still not posting, but you're doing the emails, there's still a start line for you.
And look, there's gonna be many start lines, okay? Like I'm five years into my business. This year, I did my first ever public speaking. That was a new start line for me.
So there's always gonna be these threads of new things that you are experiencing in your business, new edges, new types of offerings that you're doing.
Maybe you sell one-to-one and then you go to group. That's a new start line. Maybe you sell your first mastermind. That's a new start line. Maybe you open up a second platform to advertise.
You go from social media, you go from Instagram to TikTok. That's a new start line. So even when you're advanced in business, arguably, you want to be having a few start lines going on because you always want to be expanding, meeting your edges, keeping it interesting, experimenting, doing new things, having fun with it.
So Everything I say in this section, I'm really targeting and speaking to the actual beginner coach who hasn't made really any money yet, or maybe you've signed one client, maybe two, maybe three, maybe five, whatever.
But for you, it's kind of a fluke, kind of random, kind of sporadic. Each offer has been completely different. It's just been a matter of like, yeah, well, I'll help you.
Come and do a few sessions with me. And you say, next thing you know, you're exchanging money and starting, and you're like, how did this happen?
But this is amazing. I'm kind of speaking to that person mainly in this section, but if you are one of the more experienced coaches, ask yourself right now, like what is a start line for me right now in my business?
Even if my business is established, what is a start line? Maybe for you, you can see like public speaking coming up or groups coming up or a micro offer coming up, an expansion event.
Maybe you need to be doing workshops, webinars. Maybe you're thinking about starting a podcast. So when you're in this starting like level, for anything, whether it's your business as a whole, coaching as a whole, selling as a whole, or new edges in your business, you want to be really thinking about being in that beginner energy, Let the opportunity and the possibility and the, I don't know what I don't know, so I'm just going to fucking go for it and figure out And, and let it be messy and let it be kind of scrappy and let it be imperfect.
What you don't want to be doing at this stage is over-analyzing, over-perfecting, over-studying other than obviously coaching competence.
There is a balance to be had between getting enough information and then applying it immediately, getting enough data and then applying it immediately.
And I had this quite recently, actually, I was reminded of the power of not over learning and not over analyzing what I do before I take action.
I'm just going to take a sip of coffee and then I'll tell you why. It's not even coffee. It's mushroom latte. It's lovely. It's a coffee alternative and I'm finding it much better for my physical body because I don't have the shakes and I don't crash within a few hours, which is really good.
Anyway, so you may remember from previous podcast episodes that I shared that I'm a massive fan of fan fiction.
And I have, I don't know if I've shared this actually, but I've started bookbinding, which is where you literally print and bind books.
It's such an intricate, detailed, precision, creative, really interesting process to learn. And it's also a very expensive process to learn. I've spent a fortune buying all the materials, but I'm freaking loving it.
So I'm following these tutorials where they show you like on TikTok, I'm watching these videos where they're showing me an entire book bind in a one minute clip.
And I'm like, I can do that. I can see like all the steps. That's great. And then I begin. Now that I'm in it, those one minute TikToks that show the entire start to end process in a one minute video.
is absolutely no longer sufficient. Now that I'm in it and I'm actually taking action and I've started the first step, I have had to take that first, that one minute clip of a whole book bind, the first five seconds has now equated to hours of training.
And with every video I watch, I'm going to my physical tools and I'm implementing it and I'm putting it into action.
What on the outset before I started and didn't know what I didn't know, it looked like a five second clip worth of information and it felt like that was enough.
It was enough to get me going. But when I'm in it, that's when I realized, okay, we need to zoom in a little bit. This five seconds is actually going to take me about two weeks to learn.
This is what it's like in coaching. You're like, well, yeah, obviously I just market and sell. Obviously I just have an offer and tell people about it.
Obviously I just, you know, get a certification and off I go. When you go into the certification, it's a six month process. When you start a social media account, yeah, obviously writing a post, setting it up takes minutes, like 10, 20 minutes max.
But then writing content daily, that takes time. Yeah. So it is like recognizing that there is a lot of unconscious incompetence.
You don't know what you don't know yet. And as you approach every single step and you actually embrace it, you learn what it is, you then go to implement.
That is when you realize that actually there is a lot that you don't know. You're starting to become aware. So you level up into conscious incompetence I'm aware that I don't know what I don't know And as you move up that learning levels and you develop your competence, you then go to conscious competence and then eventually mastery.
But mastery is never, ever an end goal. It is not an end destination. There is no finish line with mastery. Mastery is an evolution. It is not a finish line. It is a continuous evolution.
Anybody who tells you that they are a master in something, if they are a true master, they will also in the duality of their truth, tell you in the same breath that they are also always a beginner.
And thus the cycle repeats. So you're going to be finding this when it comes to selling for the first time. You're going to be finding this when it comes to creating content.
messaging, even crafting an offer. At first your offer is just, oh, well, I just, I just do, you know, an hour a week with someone.
I jump on a zoom call. Um, yeah, that's what we do. And I help them with their life. I help them feel better. I help them get more confident. I help them, I don't know, change jobs, transition into a different state, you know, go into retirement.
I help them build body confidence. Awesome. You've got the headline, As you go into it, you zoom in, you realize there are a million different nuances to this.
There are a million different ways that you could speak about it. What one client comes to you with, another client comes to you with the same problem, but a completely different experience of it.
This is where you go from starting and seeing it from like a distance and thinking, oh, that's kind of simple.
Like, well, I can't be that hard to get to six figures. It can't be that hard to get seven figures. It can't be that hard to just post every day. It can't be that hard to just market and sell.
It can't be that hard to just do a sales call to like actually doing it and realizing that every single step of that has 10 sub steps and that this is all the skill sets that you need to learn.
So the way that I like to think about business and the skill sets that you want to be prioritizing at this stage is truly keeping it simple, ditch the brand, ditch the website, ditch the SEO, ditch photography, branding, photo shoots, ditch all that shit.
At this start stage, it is truly about telling people what you do, having conversations with them, whether that's through your content, ideally it's in dialogue with people, getting out there, finding opportunities to network, to to build relationships, but in your capacity as a coach and actually just saying to them, do you want to coach?
Would you like to have coaching? Have you ever experienced coaching before? And starting to open that conversation and starting to build your vocabulary and your dialogue with getting some kind of rhythm in like how to talk about what it is you do.
getting comfortable telling people about the transformations that you're going through, showing up in rooms with friends at parties, at coffee chats, making your coaching the center stage, the thing that you're excited to share about, opening up opportunities, opening dialogue, bringing people in and saying to people, do you want to try it?
And charging a price that is either free or low enough that you're excited to bring them in and to be a beginner with it.
Where you're excited to be like, yeah, come have a session. It's like 50 bucks. Come on. Well, I'll take you through a coaching session. I'll set up a meditation. I'm going to take you through this modality that I've done so much training in.
It's been like fucking mind blowing. The shifts have been insane. You're going to absolutely love it. Be in that energy. This is beginner energy. This is when, and this for me at the beginning of my business, this for me was exactly how I signed my first few clients.
I was just telling everyone I was having conversations with everyone. I was excited about what I did. I was curious to see how people were responding.
I was open to possibilities. I said yes to everything. I didn't make any of it a problem. I knew. that becoming a coach was going to require me to show up and market and sell.
I always intrinsically knew that business was a part of this whole shindig. When I signed up for my certification, they had a whole like six figure business program as part of the like certification.
I kid you fucking not. The training was go and find stock images and start posting and, and share motivational quotes about coaching.
Like, It was fucking shocking. But honestly, at the time, I actually think that's how the head coach built her business.
The industry has massively evolved since then. It doesn't fly. It absolutely doesn't fucking fly. I remember being so frustrated that it was clearly nowhere near going to hit the mark for what was going to be needed.
I think that's probably one of the reasons why I ended up becoming a fucking business coach. I needed answers. And in my needing answers, I was like, well, people need to fucking know this.
I am so passionate about coaching. I love what I do so much. It broke my heart to see so many coaches like fucking struggling and kind of probably secretly also knowing that that wasn't going to cut the mustard either.
So yeah, this is 100% about experimenting, having fun. Like I said, one of the, let me tell you a story of another, one of the other like early things that I did in my business.
One of the first things I did in my business was a workshop. I did a three-day career, was it career change? Oh, some kind of like career change, life transition workshop.
A three-day workshop. I invited every motherfucker I knew. I literally was like, babe, are you coming to my workshop? Why aren't you coming to my workshop? What's going on here?
It was, I was I, this was nothing about, I didn't sit there being like, right, I'm going to cold DM people.
I was excited to reach out to my friends. I was excited to post about it on socials. I'm excited to tell people about it. I was like, I know I've got, I've just fucking certified.
I've got this amazing thing that I've just done. There's all these things that I've just learned. I want to tell you about it. I had 70 people sign up to that workshop.
It blows my mind when I go back and think about how, how free I was And it blows my mind how many beginner coaches I speak to and they don't allow themselves to be free.
You're not allowing yourself to be in that beginner energy, to be in that excitement, to be in that, fuck it, let's just find out and try.
Be scrappy, be imperfect. Let it be good enough. Show up and let what you have be enough. This is gonna apply to every, absolutely every stage of your business because as I mentioned just now, There's gonna be new start lines in your business.
You're gonna be starting something new, meeting new edges in your business all the time. So this mindset and this mentality, you don't wanna lose that, not really.
And in time, it's not about never having the scrappiness. In time, there is gonna be a stage of your business where you are stepping into more maturity, where you are stepping into refinement, where you are stepping into intentionality and focus.
and curation and design, brand. Those things will come, but it is a duality you want to hold when you get to those things.
Because there's always going to be an aspect of experimentation. There's always going to be an aspect of becoming. And when you lose that, you become rigid. When you lose that, you become trying to be something instead of just allowing what it is and then giving language to that.
And look, when it comes to making decisions that fall under the umbrella of things like, well, where do I direct people?
Do I need a website? What if I am going to show up on social media? What should it look like? Like if I am creating in Canva, I kind of do need a brand.
I do need to have some kind of like color cohesion. Okay, great. What's your favorite color? What color do you like to wear most of the time? Done. That was literally it. I chose my favorite color that it did.
I didn't do any like, oh, how does my brand wanna feel? What are my brand values? I hired a brand specialist in my first year of business and she did this beautiful color palette for me.
She asked me all these questions. I remember fucking hating the process. I tried so hard to answer. I had to give her answers to get the job done. I paid for this fucking service.
The truth is I didn't have a fucking clue what I was saying. She asked me questions like, what's your brand? How do you want your customers to feel? How do you what's what's your personality?
I don't know how to define myself. I'm just finding myself. I don't know how to say what I am. This is it. I didn't have that level of like messaging or that that ability to put language to what I was, which is why I tell you don't fucking stress about niching.
Stop trying to figure out what you are before you found yourself. This is why everything feels like an uphill battle so much because you haven't actually just allowed yourself just to be what you are, just to speak from whatever truth wants to come through you right now.
Yeah, we got there in the end. She did a beautiful palette. I used it one time within nine posts of a grid on my Instagram. I'd already changed the colors to something that felt more aligned to me.
I didn't look once at any of the information that she shared with me. And the templates that she gave me, I adapted after I used them one fucking time.
I learned a big lesson that time. It was a big lesson of like, wow, stop trying to fucking run before I can walk. Who the hell do I think I am? What if I just choose a fucking color that I quite like and let it be enough?
I don't have to have a beautiful, big, grand reason that's aligned to my deepest values because I didn't have the language for that yet.
And if you don't either, great, good. You're not meant to. Let yourself be where you are and just take action with what you have available to you right now.
You want to help people? Then tell them that. You have something on your mind? Tell them that. You heard something in a podcast that fucking lit you up like a firecracker?
Communicate that and then say to people, come and work with me. Have a conversation with me. Tell me how that landed for you. Come and talk to me. I want to hear how this is coming up for you.
What are your reflections on this? Be in dialogue with people. then in that dialogue, say to them, well, do you want to have a coaching session?
I think it would be an amazing experience. Come and try this. And if it feels aligned to do so, charge them. When you're starting, this is truly it. Don't try and be professional.
Don't try and be legitimate you your integrity is what makes you professional. You're, you're like grounded. I just, I'm doing this for all the right reasons because I fucking love coaching and I just want to I want to do a good job by people and I'm going to do a good job by people because that's just the kind of person I am.
That's what makes you a professional in this. Not all the bells and whistles, not making it look like something that it just isn't, that you're not ready for yet.
If anything, that's going to hold you back. It's going to keep you tinkering in the back end. It's going to keep you really fucking busy. But if you actually end the day and you've stolen like two or three hours in your day to actually work on your business and you don't have anything to show for it, where you haven't been in front of people, and where you haven't communicated to someone to either come and work with me, or do the work, or this is what I do, would you like to come and have a conversation?
If you haven't done that, and all you've done is backend, all you've done is another training, all you've done is more learning, all you've done is more journaling, and nobody knew about it, then you are going to be feeling stuck for a lot longer than you need to be.
You're gonna be in this beginning stage of like, why isn't it happening yet? And it's going to feel frustrating. And on the other side, if you are spending all this time figuring out your branding, figuring out your niche, figuring out your website, figuring out your SEO, doing all of this stuff and you're not just in dialogue and conversation with people, you're missing the start line, you're trying to run before you can walk and you're setting up all these systems for a very big business that isn't creating clients.
Now, I mentioned earlier, if you are finding that you are doing lots of running before you can walk Don't stress.
If you've built capacity to do those things, sure, keep doing it. You've learned a lot. Let's make it count. Fine. Have it in the back end. But now you need to shift gears to, okay, if I'm doing that, am I speaking to people?
Am I in dialogue with people? Am I actually putting myself out there? Is everything in my energetics, in my intentions, in my like the way I am holding myself and like the way I'm doing this, Is it because what is front of mind right now is I'm going to create a client by the end of this week?
If you're not thinking that, if what you're thinking is, I just need to get this backend done. I just need to get my website done. I just need to finish this certification.
I just need to do another certification. I just need to figure out my branding or my values or all of this other stuff. But your thoughts, your heart, your mind, your intention isn't, I'm going to sign a client this week.
I'm gonna sign a client this week. I'm gonna have a client this week. I'm gonna work with a client this week. This time next week, I am going to be working with a client and coaching them.
If your thoughts aren't there, then that's probably why that isn't happening. So redirect your attention. And when you redirect your attention and your energy and your focus to actually working with clients and bringing people into your world, you will naturally notice that what you do shifts and you'll stop tinkering and you'll stop wasting time and you'll stop doing all the backend stuff and you'll start actually wanting to get out there and be more client facing.
These are the key things that you wanna be focused on when you're starting your business. And like I said earlier, these are the things that you never want to lose focus on either.
Okay, let me check my notes and see if there's anything else I wanted to highlight. Yeah, I want to talk about emotions a little bit before I wrap up here.
At the beginning of your business or the beginning of a new edge in your business, for example, my public speaking recently, that's like a new beginning for me.
You are probably going to be completely at the mercy of your emotions. You are probably going to be showing up every day But what you'll probably find is that when you show up, it's because you are excited, inspired.
And look, that beginner energy is going to carry you. You're going to be very carried by your emotions, probably by the idea of excitement, of like the newness of it, the possibility, the opportunity of it.
This is a good thing. I'm just going to share a word of warning. If you are somebody who is so far beyond the start line in your coaching business, but you are still relying on emotions to have you take action and do it with conviction and do the do, then it's possibly why, even though you've got lots of other stuff in place, why that isn't quite landing yet because you are still relying on your emotions and you haven't developed your emotional maturity as a business owner.
Not a problem. This is the work I do with my clients. Lots of my clients come to me. They're not at the start line anymore. They're just a little bit beyond that or they're ready to get off the start line.
But if they're honest with themselves, they are massively led by their emotions. They only show up when they're excited. They only know how to create content when they're inspired.
They only feel safe to sell when they're really like hyped up and in the energy for it. And emotional maturity in your business looks like being able to show up even when, insert anything in the rest of that sentence, even when you've had a hard day at work, even when you're going through heartbreak, even when you're fucking exhausted, but you also are committed And have the energy within you to work on your business.
I'm not advocating for burnout here. That's a very different discussion that we'll say for another day. That being said, at the beginning of your business, or when you're starting something new, excitement is the very fucking thing that gets you going.
It's the very fucking thing. It's excitement. It's inspiration. It's, it's motivation. It's all the good vibes. And when you're not feeling the good vibes, you're probably not showing up.
That's okay. This isn't a problem. But it won't be what builds your business to six figures and beyond. It won't be what takes you all the way to the seven figure coach that you maybe haven't even admitted to yourself that you actually secretly would like to achieve yet.
If that's so far off your radar and you're like, I just want to be a successful coach, developing your emotional maturity is going to be the thing that gets you there beyond anything you do in terms of systems, structure, strategy in your business.
That being said, this start phase is all about the emotional immaturity. It's all about being in the good vibes and letting that fucking carry you.
And if that's where you're at, then make it your fucking priority to be in the good vibes. Yeah. Make it your priority to make your business that precious place where you reserve your good vibes for that place.
Where the good vibes happen in life and you find a way to talk about business and you let that carry you.
We're going to speak about emotional maturity in in the build and growth and the scale stages of your business in more depth.
But I just needed to give that a very big nod because that's, my friend, is the difference between those who fucking move and those who don't.
And then there's the other side of emotional maturity or immaturity that happens at the start stage of your business.
And look, I'm not saying you're emotionally immature. I know you've done the work. We're all fucking adults here. I'm talking about emotional immaturity in the context of a business ownership and the challenges that and the hardship of business ownership and how you fortify and strengthen your mindset so that you can hold your business and carry your business and grow and scale your business even during emotional challenges.
Okay. And then there's the other side of those who are at the start stage of business, whose emotional maturity is just completely and utterly plagued and shadowed by fear.
And I also do need to give that a nod because, look, I have seen coaches go through programs that could be completed within a 12-week period, and it takes them two years.
I've seen coaches start and stop a structured certification program where everything is hand-fed to them with very clear deliverables, lots of support, lots of accountability, and whole communities to help you and you're still not able just to fucking get off the start block with finishing a certification.
Or you decided that you were going to show up on social media and you're still not fucking doing it.
And look, it's okay. It happens. If this is where you're at, this is a sign that there is inner work to be done. Okay. I am a huge advocate for for flying the flag of you can build a business and sign clients and make money without doing the inner work, without having to be fully healed because like mastery, there is no fully healed.
There is just evolution. There is evolution and growth over a lifetime as one of my favorite mentors, Melanie Ann Lea, likes to say.
The healing never fucking ends. That being said, if you are crippled by fear, If the very idea of just telling someone you're a coach is a massive block for you, then A, I'm not the coach for that because I work with coaches who are off the start line and who are ready and willing to communicate that.
But that section requires some inner work. It requires you to step up to the plate, to claim it, to decide you are ready, to decide that.
you are a freaking coach and you are going to tell people to decide that this certification is going to get done, that you are going to show up, that you are going to share what you do with people, that you are going to get that first client under your belt, no matter what, that you're going to find a way, that you're going to commit.
If the fear is that crippling for you, I implore you, if the start line is a struggle for you to get off, Go get yourself a life coach.
Don't spend your money on business coaching. You're not ready. You're going to learn a lot. You're an intelligent person. You are going to learn a lot, but you will not be ready to implement it.
And as I said with the bookbinding example earlier, what you don't want is to overload yourself with so much information and not be implementing it that all that knowledge just becomes redundant.
It becomes wasted. It becomes useless because you're not using it. you're better off getting yourself a life coach, doing the healing work, doing the inner work, and then guiding yourself to do these basic things, finish a certification, tell people you're a coach, get free clients under your belt, get out there and tell people you're coaching, start sharing your message a little bit.
And then when you're doing those things, and you're ready to actually do it with a little bit more finesse, do it with a little bit more intention, start putting some strategy behind it.
That's when you're ready to to build your business, that's when you come and hire me. Okay. So if you, if you need life coaching, go hire a coach, be an integrity.
You want to sell coaching, be willing to put money on coaching. Yeah. If you're not able to put money on coaching, go and do an exchange with someone, knuckle down, get that certification done.
If you've done the certification, but you're still in the fear, go implement the certification, coach yourself, take every single session that you've learned and apply it to yourself.
You want to build a business? You're going to have to do this work. No one is going to hand a business to you. This is going to be the fucking work of a lifetime.
You're going to be so glad you did it. Who you get to become when you go through these phases. Oh, I am so excited for you. I am so fucking excited for you because who you are now is already chef's kiss fucking incredible.
You are a magic to behold. I need you to know that. And we're going to hold the paradox that who you are today is both the person who gets you to where you want to fucking go.
And when you get to where you want to go, you're going to be so fucking glad you didn't settle with who you were today.
So if this felt like a bit of tough love, good, you can handle it. Go and use this. Go alchemize this. Go and do what you've been putting off. Stop with the excuses. Stop avoiding it.
Stop pretending you can't, that it's too hard. It isn't. You've just got to start. So I'm going to wrap it up there. I hope that was useful. I'm very excited to get to the next stages.
We've got build, grow and scale. when they drop, they're going to be fucking brilliant. This is, we're going into the stages of business where clients come and work with me.
So especially if you're thinking about joining Thrive Group, if you know that you're so far from this start phase, you're in 100% in the build and grow phases of your business.
And if you're honest with yourself, you're also putting some systems and processes in place that will allow you to scale in the future.
Oh my God, I cannot wait to dive into it for you. Okay, enjoy the rest of your day. And I'll speak to you very soon.
