Professional CV

Writing Services

For experienced professionals, managers and executives who want a clear, credible and professionally positioned application.

CV writing, customised cover letters and LinkedIn profile writing for professionals in Cairns, Australia and internationally.

What a strong CV should do

A strong CV should:

  • Establish your professional credibility quickly

  • Make your level of experience clear

  • Communicate your achievements and contribution

  • Help an employer understand where you could add value

  • Support the recruiter or hiring manager’s decision-making

  • Position your experience appropriately for the role you are pursuing

  • Give you confidence when progressing into recruiter conversations and interviews

  • Ultimately, help open the door to the next stage of the recruitment process

A strong CV should not:

  • Read as a complete chronology of everything you have ever done

  • Be dominated by lists of responsibilities

  • Be an exact copy of your job description

  • Use generic language that could describe anybody

  • Exaggerate your experience or manufacture achievements

  • Hide the most important information amongst unnecessary detail

  • Sound as though it has been copied directly from an AI tool

  • Make the reader work to understand why you are relevant to the role

Sectors Supported

Experience includes supporting professionals across:

  • Legal and professional services

  • Accounting

  • Banking and financial services

  • Human Resources and recruitment

  • Sales, marketing and commercial functions

  • Pharmaceutical and healthcare

  • Energy, resources and manufacturing

  • Property, real estate and construction

  • Media

  • Maritime, aerospace

  • Defence and military

  • Start-ups and small businesses

  • National and global organisations

  • NFP's and Community organisations

  • Government and public organisations

If your sector is not listed, this does not necessarily mean I cannot support you. The consultation is designed to understand the context, terminology and requirements specific to your experience and target role. Pasted markdown

Levels of Seniority Supported

CV writing is available for:

Experienced professionals


Senior managers


General managers


Managers


C-suite professionals


Specialists and subject-matter experts


Heads of department or function


Team leaders and supervisors


Directors


Senior executives


The emphasis changes depending on your level. A senior executive CV, for example, will typically place greater emphasis on leadership, strategic contribution, commercial impact, scope, complexity and organisational influence.

Services

Professional CV Writing

A complete professional rewrite of your CV, designed to communicate your experience clearly, accurately and strategically.

This includes consideration of:

  • Your career direction

  • Professional positioning

  • Key achievements

  • Leadership and management experience

  • Commercial or organisational contribution

  • Career progression

  • Relevant technical or specialist expertise

  • Personal strengths and qualities that are relevant to the role

  • Target role requirements

  • Applicant Tracking System compatibility

Your CV will be written to reflect the level at which you operate without exaggerating your experience or filling the document with unnecessary language.


Customised Cover Letter and Selection Criteria

Your cover letter should add to your application rather than repeat your CV.

The service considers:

  • The target role and organisation

  • The requirements contained within the job advertisement or position description

  • Relevant experience and achievements

  • Your motivation and suitability for the opportunity

  • Key selection criteria where applicable

  • The strongest evidence available from your experience

Where a role includes specific selection criteria, these will be considered as part of the cover letter and application positioning.

More extensive formal selection criteria responses can be quoted separately where required.


Complete LinkedIn Profile Writing

Your LinkedIn profile should reinforce the same professional positioning as your CV while working effectively as a standalone professional profile.

The service includes:

  • Professional headline

  • About section

  • Current and previous role descriptions

  • Key achievements and areas of expertise

  • Professional positioning

  • Skills and profile structure recommendations

  • Alignment with your CV and career direction

The objective is a complete LinkedIn profile that accurately reflects your experience, professional credibility and future direction.

Testimonials

LinkedIn recommendations

Choose Your Package

CV Package — $495 AUD

Includes:

  • Complete ATS-compatible CV rewrite

  • 60-minute Zoom consultation

  • Strategic positioning of your experience and achievements

  • First draft delivered within 3 business days

  • Up to 2 revision rounds within 7 business days of first draft

  • Final CV supplied in Word and PDF format

Includes everything within the CV Package, plus:

CV + Customised Cover Letter Package — $595 AUD

  • Customised cover letter

  • Alignment with your target role, organisation or industry

  • Consideration of relevant key selection criteria

  • Positioning of your most relevant experience and achievements

ADD-ONS

Complete LinkedIn Profile Writing

Includes:

  • Full LinkedIn profile review

  • Headline

  • About section

  • Employment history rewrite

  • Professional positioning

  • Skills rewrite

  • Profile recommendations

Investment — $150 AUD

Priority 1 Business Day Turnaround

If you are working towards an urgent application deadline, a 1 Business Day Turnaround service may be available.

Fast Track requires all relevant information to be provided promptly.

The consultation session will be scheduled where possible, but can be forfeited if all relevant information is provided.

Additional Career Consulting — $95 per 30 minutes

Available to CV clients within 3 months of their initial purchase.

Additional consulting can be used for:

  • Interview preparation

  • Salary negotiation preparation

  • CV tailoring for individual roles

  • Job search strategy

  • Working with recruiters, agencies and Human Resources

  • Career transition support

  • Preparing to resign

  • Managing a professional exit

  • Navigating organisational change or career uncertainty

What Happens After You Purchase


1.

Book your consultation

After purchase, you will receive details to book your 60-minute Zoom consultation.

You will also be asked to send through your current CV and, where relevant, the job advertisement, position description or other information relating to the opportunities you are pursuing.

Your existing CV does not need to be current.


2.

We work through your experience

The consultation is used to gather the information required to write the CV properly.

We will cover:

  • Your career history

  • Current and previous responsibilities

  • Leadership and management experience and style

  • Career progression

  • Professional strengths

  • Commercial or organisational contribution and achievements

  • Any career gaps or periods of transition requiring context

  • Your future direction

  • The types and level of roles you are pursuing

  • Relevant role requirements or selection criteria

Part of my role is identifying the information that may not currently appear on your CV and drawing out experience or achievements you may be overlooking.


3.

Your first draft is prepared

Your first draft will normally be delivered within 3 business days following your consultation and receipt of the information required.

If Fast Track has been agreed, the relevant turnaround will apply.


4.

Review and revisions

You will have up to 2 rounds of revisions within 7 days of receiving the first draft.

This allows us to clarify information, refine positioning and ensure the final document accurately represents your experience.


5.

Receive your final documents

Once approved, your final CV will be provided in:

  • Microsoft Word format

  • PDF format

All services must be used within 3 months of purchase.


Frequently Asked Questions

I haven’t updated my CV in years. Do I need to update it before we work together?

No.

Send me whatever you currently have, even if it is considerably out of date.

That is one of the reasons we have the 60-minute consultation. We will work through what has happened since your existing CV was written, including new positions, changing responsibilities, achievements, projects and career developments.

You do not need to update your CV before hiring me to update your CV.

Can I write my CV using AI?

Yes. I also use AI professionally.

The important distinction is the expertise and judgement being applied to it.

AI can assist with language, organisation and efficiency, but it does not automatically know which parts of your career matter most, where you may be underselling yourself or how your experience should be positioned for the opportunity you are pursuing.

AI is only as effective as the person directing it.

My approach combines professional judgement, recruitment and career experience, and modern technology to produce a carefully considered final document.

Is the CV ATS compatible?

Yes.

Your CV will be structured and written with modern Applicant Tracking Systems and AI parsing in mind, including clear formatting, logical structure and relevant terminology.

No reputable CV writer can guarantee how an individual Applicant Tracking System or AI will rank an application.

The objective is to produce a strong document that works effectively for both modern recruitment technology and the people ultimately making the decision.

I already have a reasonably good CV. Can you still help?

Yes.

Many clients already have a perfectly reasonable CV.

The opportunity is often in strengthening the positioning, identifying achievements that have been overlooked, improving clarity, reducing unnecessary information and ensuring the document reflects the level at which they now operate.

Will you understand my industry?

You are the subject-matter expert in your technical field.

My role is to ask the right questions, understand the context and identify what needs to be communicated to demonstrate your level of responsibility, expertise and contribution.

Accuracy is important, and I will not manufacture technical knowledge or experience.

What if I do not know exactly what job I want next?

You do not necessarily need one exact job title in mind.

If you have a reasonable understanding of the direction, level or type of opportunity you are pursuing, we can usually position the CV appropriately.

Where more substantial career exploration is required, additional career consulting is available.

Do you consider the job description and selection criteria?

Yes.

If you are targeting a specific position, please provide the job advertisement, position description and any key selection criteria available.

These help determine which aspects of your experience should receive greater emphasis.

Do you work with graduates?

No.

I specialise in working with experienced professionals, managers and executives who are at least 7 years into their professional career.

My service is designed for people who already have a meaningful body of experience to position, including career progression, achievements, leadership, specialist expertise and professional contribution.

If you are a graduate or in the very early stages of your career, this service is not the right fit.

Do you write CVs for Board positions?

No. I do not currently provide specialist Board or Non-Executive Director CV writing for professionals whose primary objective is securing a Board appointment.

I do, however, work extensively with senior executives and C-suite professionals who have Board, Advisory Board, Committee or wider governance experience as part of their career.

Where that experience is relevant to an executive application, it will be appropriately positioned within your CV.

A CV written specifically for a Board appointment requires a different emphasis on governance, strategic oversight and contribution at Board level, and sits outside the scope of this service.

I need my CV within 24 hours. Can you do it?

Potentially.

A 24-hour Fast Track option is available subject to current capacity and the ability to complete your consultation and provide the required information promptly.

Please confirm Fast Track availability before purchasing if you have a fixed deadline.

Can you guarantee that I will get an interview, job offer or new role?

No.

Recruitment decisions involve many factors outside the CV itself, including other applicants, internal candidates, organisational priorities, timing and the employer's selection process.

What I can ensure is that your CV is professionally written and positioned so that the document itself is not unnecessarily underselling your experience.

Do you work with clients outside Cairns?

Yes.

I work with clients in Cairns, throughout Australia and internationally.

The service is delivered through Zoom and email, so your location does not affect the process.

Can I purchase LinkedIn profile writing separately?

LinkedIn profile writing is available as an add-on to a CV Writing Package rather than as a standalone service.

Your LinkedIn profile is an extension of your professional positioning, and your Professional Experience section plays an important role in how you present yourself online. Reviewing your CV and understanding your experience, achievements and career direction allows me to create a LinkedIn profile that feels current, confident and aligned with where you want to go next.

How does the Priority 1-Business-Day Turnaround work?

Priority 1-Business-Day Turnaround is available subject to availability.

Where possible, we will schedule your consultation promptly. If time is particularly tight, you can choose to skip the consultation and provide the information I need in writing instead.

Your turnaround begins once I have everything needed to complete your CV, so you will need to provide any requested information promptly. If information is delayed, I cannot guarantee the one-business-day timeframe and the Priority Turnaround fee will not be refunded.

Business days are Monday to Friday and exclude Queensland public holidays.

Meet Your CV Writer

Pamella Pritchard Howell

I bring 15+ years of experience across Human Resources, recruitment, talent, leadership, coaching and commercial roles, including 10+ years in specialist recruitment and executive search. My work has given me a detailed understanding of both sides of the hiring process: what employers are looking for and how experienced professionals need to position themselves to be taken seriously.


Coaching, Career & Advisory

  • ICF Certified Life Coach

  • Certified Business, Career & Money Mindset Coach

  • Founder of Coaching with Pamella, established in 2020

  • 6+ years coaching professionals and business owners globally

  • Experience supporting career transitions, leadership moves and executive positioning

  • Interview preparation, confidence and professional positioning

  • Career decision-making, salary negotiations and navigating recruiters and employers

  • A coaching-led approach that helps clients recognise and articulate their experience, achievements and value


Recognition

  • CREA Global Awards — 2023

  • London Daily Post — Top 12 Life Coaches to Follow — 2022

  • Novo Resume — Top 12 Career Coaches — 2022

  • Yahoo! Finance — Top 10 Career Coaches to Watch — 2020

Recruitment & Executive Search

  • 15+ years across Human Resources, recruitment, talent, leadership and commercial roles

  • 10+ years in specialist recruitment and search

  • Experience across agency, executive search, and in-house talent acquisition

  • Background across professional services, legal, finance, pharmaceuticals, manufacturing, energy, media, NFP, government and corporate sectors

  • Former roles including Managing Consultant within Professional Services and Account Manager at Gartner

  • Experience recruiting and advising at mid-to-senior, leadership and executive level

  • Known for a relationship-led, consultative and high-integrity approach

Cairns based since 2022, a lover of palm trees, beach days, rainforest treks and eating my way through Rusty’s.

Ready to Update Your CV?

Choose the level of support you need and purchase your service online.

ADD ONS:

LinkedIn Profile — $150 AUD

Priority 1-Business-Day Turnaround - $350 AUD

Additional career consulting - $95 / 30mins