For experienced professionals, managers and executives who want a clear, credible and professionally positioned application.
CV writing, customised cover letters and LinkedIn profile writing for professionals in Cairns, Australia and internationally.
What a strong CV should do
Establish your professional credibility quickly
Make your level of experience clear
Communicate your achievements and contribution
Help an employer understand where you could add value
Support the recruiter or hiring manager’s decision-making
Position your experience appropriately for the role you are pursuing
Give you confidence when progressing into recruiter conversations and interviews
Ultimately, help open the door to the next stage of the recruitment process
Read as a complete chronology of everything you have ever done
Be dominated by lists of responsibilities
Be an exact copy of your job description
Use generic language that could describe anybody
Exaggerate your experience or manufacture achievements
Hide the most important information amongst unnecessary detail
Sound as though it has been copied directly from an AI tool
Make the reader work to understand why you are relevant to the role
Experience includes supporting professionals across:
Legal and professional services
Accounting
Banking and financial services
Human Resources and recruitment
Sales, marketing and commercial functions
Pharmaceutical and healthcare
Energy, resources and manufacturing
Property, real estate and construction
Media
Maritime, aerospace
Defence and military
Start-ups and small businesses
National and global organisations
NFP's and Community organisations
Government and public organisations
If your sector is not listed, this does not necessarily mean I cannot support you. The consultation is designed to understand the context, terminology and requirements specific to your experience and target role. Pasted markdown
Levels of Seniority Supported
CV writing is available for:
Experienced professionals
Senior managers
General managers
Managers
C-suite professionals
Specialists and subject-matter experts
Heads of department or function
Team leaders and supervisors
Directors
Senior executives
The emphasis changes depending on your level. A senior executive CV, for example, will typically place greater emphasis on leadership, strategic contribution, commercial impact, scope, complexity and organisational influence.

A complete professional rewrite of your CV, designed to communicate your experience clearly, accurately and strategically.
This includes consideration of:
Your career direction
Professional positioning
Key achievements
Leadership and management experience
Commercial or organisational contribution
Career progression
Relevant technical or specialist expertise
Personal strengths and qualities that are relevant to the role
Target role requirements
Applicant Tracking System compatibility
Your CV will be written to reflect the level at which you operate without exaggerating your experience or filling the document with unnecessary language.
Your cover letter should add to your application rather than repeat your CV.
The service considers:
The target role and organisation
The requirements contained within the job advertisement or position description
Relevant experience and achievements
Your motivation and suitability for the opportunity
Key selection criteria where applicable
The strongest evidence available from your experience
Where a role includes specific selection criteria, these will be considered as part of the cover letter and application positioning.
More extensive formal selection criteria responses can be quoted separately where required.
Your LinkedIn profile should reinforce the same professional positioning as your CV while working effectively as a standalone professional profile.
The service includes:
Professional headline
About section
Current and previous role descriptions
Key achievements and areas of expertise
Professional positioning
Skills and profile structure recommendations
Alignment with your CV and career direction
The objective is a complete LinkedIn profile that accurately reflects your experience, professional credibility and future direction.
Includes:
Complete ATS-compatible CV rewrite
60-minute Zoom consultation
Strategic positioning of your experience and achievements
First draft delivered within 3 business days
Up to 2 revision rounds within 7 business days of first draft
Final CV supplied in Word and PDF format
Includes everything within the CV Package, plus:
Customised cover letter
Alignment with your target role, organisation or industry
Consideration of relevant key selection criteria
Positioning of your most relevant experience and achievements
Includes:
Full LinkedIn profile review
Headline
About section
Employment history rewrite
Professional positioning
Skills rewrite
Profile recommendations
Investment — $150 AUD
If you are working towards an urgent application deadline, a 1 Business Day Turnaround service may be available.
Fast Track requires all relevant information to be provided promptly.
The consultation session will be scheduled where possible, but can be forfeited if all relevant information is provided.
Available to CV clients within 3 months of their initial purchase.
Additional consulting can be used for:
Interview preparation
Salary negotiation preparation
CV tailoring for individual roles
Job search strategy
Working with recruiters, agencies and Human Resources
Career transition support
Preparing to resign
Managing a professional exit
Navigating organisational change or career uncertainty
After purchase, you will receive details to book your 60-minute Zoom consultation.
You will also be asked to send through your current CV and, where relevant, the job advertisement, position description or other information relating to the opportunities you are pursuing.
Your existing CV does not need to be current.
The consultation is used to gather the information required to write the CV properly.
We will cover:
Your career history
Current and previous responsibilities
Leadership and management experience and style
Career progression
Professional strengths
Commercial or organisational contribution and achievements
Any career gaps or periods of transition requiring context
Your future direction
The types and level of roles you are pursuing
Relevant role requirements or selection criteria
Part of my role is identifying the information that may not currently appear on your CV and drawing out experience or achievements you may be overlooking.
Your first draft will normally be delivered within 3 business days following your consultation and receipt of the information required.
If Fast Track has been agreed, the relevant turnaround will apply.
You will have up to 2 rounds of revisions within 7 days of receiving the first draft.
This allows us to clarify information, refine positioning and ensure the final document accurately represents your experience.
Once approved, your final CV will be provided in:
Microsoft Word format
PDF format
All services must be used within 3 months of purchase.
No.
Send me whatever you currently have, even if it is considerably out of date.
That is one of the reasons we have the 60-minute consultation. We will work through what has happened since your existing CV was written, including new positions, changing responsibilities, achievements, projects and career developments.
You do not need to update your CV before hiring me to update your CV.
Yes. I also use AI professionally.
The important distinction is the expertise and judgement being applied to it.
AI can assist with language, organisation and efficiency, but it does not automatically know which parts of your career matter most, where you may be underselling yourself or how your experience should be positioned for the opportunity you are pursuing.
AI is only as effective as the person directing it.
My approach combines professional judgement, recruitment and career experience, and modern technology to produce a carefully considered final document.
Yes.
Your CV will be structured and written with modern Applicant Tracking Systems and AI parsing in mind, including clear formatting, logical structure and relevant terminology.
No reputable CV writer can guarantee how an individual Applicant Tracking System or AI will rank an application.
The objective is to produce a strong document that works effectively for both modern recruitment technology and the people ultimately making the decision.
Yes.
Many clients already have a perfectly reasonable CV.
The opportunity is often in strengthening the positioning, identifying achievements that have been overlooked, improving clarity, reducing unnecessary information and ensuring the document reflects the level at which they now operate.
You are the subject-matter expert in your technical field.
My role is to ask the right questions, understand the context and identify what needs to be communicated to demonstrate your level of responsibility, expertise and contribution.
Accuracy is important, and I will not manufacture technical knowledge or experience.
You do not necessarily need one exact job title in mind.
If you have a reasonable understanding of the direction, level or type of opportunity you are pursuing, we can usually position the CV appropriately.
Where more substantial career exploration is required, additional career consulting is available.
Yes.
If you are targeting a specific position, please provide the job advertisement, position description and any key selection criteria available.
These help determine which aspects of your experience should receive greater emphasis.
No.
I specialise in working with experienced professionals, managers and executives who are at least 7 years into their professional career.
My service is designed for people who already have a meaningful body of experience to position, including career progression, achievements, leadership, specialist expertise and professional contribution.
If you are a graduate or in the very early stages of your career, this service is not the right fit.
No. I do not currently provide specialist Board or Non-Executive Director CV writing for professionals whose primary objective is securing a Board appointment.
I do, however, work extensively with senior executives and C-suite professionals who have Board, Advisory Board, Committee or wider governance experience as part of their career.
Where that experience is relevant to an executive application, it will be appropriately positioned within your CV.
A CV written specifically for a Board appointment requires a different emphasis on governance, strategic oversight and contribution at Board level, and sits outside the scope of this service.
Potentially.
A 24-hour Fast Track option is available subject to current capacity and the ability to complete your consultation and provide the required information promptly.
Please confirm Fast Track availability before purchasing if you have a fixed deadline.
No.
Recruitment decisions involve many factors outside the CV itself, including other applicants, internal candidates, organisational priorities, timing and the employer's selection process.
What I can ensure is that your CV is professionally written and positioned so that the document itself is not unnecessarily underselling your experience.
Yes.
I work with clients in Cairns, throughout Australia and internationally.
The service is delivered through Zoom and email, so your location does not affect the process.
LinkedIn profile writing is available as an add-on to a CV Writing Package rather than as a standalone service.
Your LinkedIn profile is an extension of your professional positioning, and your Professional Experience section plays an important role in how you present yourself online. Reviewing your CV and understanding your experience, achievements and career direction allows me to create a LinkedIn profile that feels current, confident and aligned with where you want to go next.
Priority 1-Business-Day Turnaround is available subject to availability.
Where possible, we will schedule your consultation promptly. If time is particularly tight, you can choose to skip the consultation and provide the information I need in writing instead.
Your turnaround begins once I have everything needed to complete your CV, so you will need to provide any requested information promptly. If information is delayed, I cannot guarantee the one-business-day timeframe and the Priority Turnaround fee will not be refunded.
Business days are Monday to Friday and exclude Queensland public holidays.

Pamella Pritchard Howell
I bring 15+ years of experience across Human Resources, recruitment, talent, leadership, coaching and commercial roles, including 10+ years in specialist recruitment and executive search. My work has given me a detailed understanding of both sides of the hiring process: what employers are looking for and how experienced professionals need to position themselves to be taken seriously.
Coaching, Career & Advisory
ICF Certified Life Coach
Certified Business, Career & Money Mindset Coach
Founder of Coaching with Pamella, established in 2020
6+ years coaching professionals and business owners globally
Experience supporting career transitions, leadership moves and executive positioning
Interview preparation, confidence and professional positioning
Career decision-making, salary negotiations and navigating recruiters and employers
A coaching-led approach that helps clients recognise and articulate their experience, achievements and value
Recognition
CREA Global Awards — 2023
London Daily Post — Top 12 Life Coaches to Follow — 2022
Novo Resume — Top 12 Career Coaches — 2022
Yahoo! Finance — Top 10 Career Coaches to Watch — 2020
Recruitment & Executive Search
15+ years across Human Resources, recruitment, talent, leadership and commercial roles
10+ years in specialist recruitment and search
Experience across agency, executive search, and in-house talent acquisition
Background across professional services, legal, finance, pharmaceuticals, manufacturing, energy, media, NFP, government and corporate sectors
Former roles including Managing Consultant within Professional Services and Account Manager at Gartner
Experience recruiting and advising at mid-to-senior, leadership and executive level
Known for a relationship-led, consultative and high-integrity approach
Cairns based since 2022, a lover of palm trees, beach days, rainforest treks and eating my way through Rusty’s.
Choose the level of support you need and purchase your service online.
ADD ONS:
LinkedIn Profile — $150 AUD
Priority 1-Business-Day Turnaround - $350 AUD
Additional career consulting - $95 / 30mins
